Ruma
ruma.co.ukRuma receives an EcomScout Rating of S (62/100), ranking #14,186 out of 1,189,773 Shopify stores we track. This store attracts 455.0K visits per year with estimated revenue of $31.8K - $74.2K/mo..
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 36%, paid 27%, direct 14%, referral 4%.
Ad spend: Estimated $31/mo in paid search ($372/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.5/5 based on 889 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (85%), US (15%), IE (1%).
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$31
Google Ads estimate
Yearly Ad Budget
$372
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| wicker baskets ukEasy | 44 | $0.91 | - |
| furniture stores cardiff | 34 | - | - |
| chandelier uk | 28 | - | - |
| herman miller embody ukEasy | 16 | - | - |
| home stores uk | 12 | $1.99 | - |
Trustpilot Rating
889 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent Trustpilot rating and review volume
Weaknesses
- Product catalog quality is poor
- Marketing efficiency and ROI need improvement
Recommendations
- Enhance product descriptions, add more images, and expand catalog
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (10)
TrustpilotSimilar Stores
View all →Frequently Asked Questions About Ruma
Is Ruma a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Ruma is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Ruma safe to buy from? Is it a scam?
Ruma has a Trustpilot rating of 4.5/5 based on 889 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (62/100).
What is Ruma's EcomScout rating and what does it mean?
Ruma has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Ruma generate?
Ruma receives approximately 455.0K visits per year with estimated monthly revenue of $31.8K - $74.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Ruma use?
We detected 10 Shopify apps on Ruma, including Shop, Klaviyo: Email Marketing & SMS, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Shopify store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Ruma. Study their traffic sources, pricing strategy, best-selling products, and tech stack.Install our Chrome extension to spy on any Shopify store while browsing.