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Russellathletic

russellathletic.com.au
53/100
EcomScout

Russellathletic receives an EcomScout Rating of A (53/100), ranking #34,385 out of 1,125,939 Shopify stores we track. This Sportswear Sports & Outdoors store attracts 227.3K visits per year with estimated revenue of $11.7K - $25.3K/mo. It offers 312 products at an average price of A$59.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$11.7K - $25.3K/mo
Est. Traffic/mo
18.9K
Products
312
Top Market
AU (73%)
Top Channel
organic (60%)
Trustpilot
3.2/5 (1)

Store Intelligence Summary

Traffic breakdown: organic 60%, direct 20%, paid 15%, social 5%.

Product pricing: Average price of A$59 (range: A$25 – A$100) — ≈ $39 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $143/mo in paid search ($1.7K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (73%), US (21%), IN (6%).

Best-selling product: Women's R Logo Terry Quarter Zip - Antarctica White (A$39.99). Other top sellers include Brooklyn Men's Quarter Zip - Caramel, Brooklyn Men's Quarter Zip - Black, Brooklyn Men's Quarter Zip - Deep Teal.

How is the EcomScout Rating calculated? The A grade (53/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Sportswear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$543K/mo
Total Stores
331
Avg Revenue
$2K/mo
Top 10% Threshold
$21K/mo

Competition Breakdown

41%
38%
14%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Sportswear market generates $1M/month across 331 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 79% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Sportswear stores earn $21K+/month
  • This store outperforms 92% of Sportswear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
32.5%
Pages/Visit
2.6
Avg. Time on Site
1m 23s
Avg. Product Price
A$59

≈ $39 USD

Range: A$25 - A$100

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance48/100
Trustpilot45/100
Marketing Efficiency22/100

Traffic Sources

organic60.4%
direct19.7%
paid14.6%
social5.3%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$143

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
russell athletic6K$0.35$9

Trustpilot Rating

3.2

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
73.2%
🇺🇸United States
21.1%
🇮🇳India
5.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Russellathletic

Is Russellathletic a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Russellathletic is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Russellathletic safe to buy from? Is it a scam?

Russellathletic has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (53/100).

What is Russellathletic's EcomScout rating and what does it mean?

Russellathletic has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Russellathletic generate?

Russellathletic receives approximately 227.3K visits per year with estimated monthly revenue of $11.7K - $25.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Russellathletic use?

We detected 4 Shopify apps on Russellathletic, including Shop, Privy, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Sportswear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Russellathletic. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Sportswear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Russellathletic Shopify store analysis • SportswearSports & Outdoors • Unlikely Dropshipper • Rating: A

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