Safety 1st
safety1st.comSafety 1st receives an EcomScout Rating of S (75/100), ranking #933 out of 942,731 Shopify stores we track. This Auto Parts Automotive store attracts 2.4M visits per year with estimated revenue of $366.6K - $855.5K/mo. It offers 304 products at an average price of $138.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 48%, paid 17%, direct 17%, referral 8%.
Product pricing: Average price of $138 (range: $40 – $350). Positioned in the premium segment.
Ad spend: Estimated $6.8K/mo in paid search ($81.5K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.2/5 based on 16 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (61%), CA (10%), FR (3%).
Best-selling product: Grow and Go™ All-in-One Convertible Car Seat ($119.99). Other top sellers include QuickFit™ All-in-One Convertible Car Seat, onBoard™ LT Adjustable Infant Car Seat Base, Grow and Go™ Flex 8-in-1 Modular Travel System.
Auto Parts Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Auto Parts market generates $21M/month across 4,932 stores
- •7% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Auto Parts stores earn $66K+/month
- •This store outperforms 94% of Auto Parts competitors
- •Low average order value ($0) — consider bundling or upsells
- •357 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Auto Parts
Best Selling Products
#1Grow and Go™ All-in-One Convertible Car Seat
$119.99
#2QuickFit™ All-in-One Convertible Car Seat
$99.98
#3onBoard™ LT Adjustable Infant Car Seat Base
$39.99
#4Grow and Go™ Flex 8-in-1 Modular Travel System
$289.99
#5Disney Baby Jive 2-in-1 Convertible Car Seat
$129.99
#6Disney Baby Grow and Go™ All-in-One Convertible Car Seat
$149.99
#7Grand 2-in-1 Booster Car Seat
$79.99
#8Ellaris™ Convertible Car Seat
$99.99
#9Secure-to-Explore Adhesive Magnetic Locks (20 locks, 2 keys)
$59.99
#10Turn and Go 360° Rotating All-in-One Convertible Car Seat
$249.99
Range: $40 - $350
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$7K
Google Ads estimate
Yearly Ad Budget
$81K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| car seat | 27K | $0.71 | $13.2K |
| buy buy baby couponEasy | 11K | $0.16 | $1.4K |
| buybuybaby couponEasy | 8K | $0.19 | $372 |
| car seats | 6K | $0.66 | $4.0K |
| safety first | 6K | $0.65 | $118 |
Trustpilot Rating
16 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Similar Stores
View all →Trending Auto Parts Products
Products gaining popularity in Auto Parts right now, based on Amazon & Google Trends data.
bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk
Frequently Asked Questions About Safety 1st
Is Safety 1st a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Safety 1st is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Safety 1st safe to buy from? Is it a scam?
Safety 1st has a Trustpilot rating of 2.2/5 based on 16 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (75/100).
What is Safety 1st's EcomScout rating and what does it mean?
Safety 1st has an EcomScout rating of S (75/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Safety 1st generate?
Safety 1st receives approximately 2.4M visits per year with estimated monthly revenue of $366.6K - $855.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Safety 1st use?
We detected 2 Shopify apps on Safety 1st, including Shop, Klaviyo: Email Marketing & SMS.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Auto Parts store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Safety 1st. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Auto Parts store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.