Salt Life
saltlife.comSalt Life receives an EcomScout Rating of A (53/100), ranking #8,170 out of 145,952 Shopify stores we track. This Apparel Retail store attracts 727.4K visits per year with estimated revenue of $22.8K - $52.7K/mo. It offers 1.1K products at an average price of $23.
Store descriptionFrom high-performance fishing and beach gear to stylish casual clothing, Salt Life offers a comprehensive range of products tailored for every ocean enthusiast. Whether you're a beach lover, fisherman, surfer, or diver, our products are designed to help you live your best Salty Life.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 57%, Direct 15%, Mail 8%, Social 7%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $23 (range: $8 – $60). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $8.3K/mo in paid search ($100.0K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.7/5 based on 1 reviews. Good standing with customers.
Top markets: US (98%), CA (1%), PK (0%).
Best-selling product: Women's Sea Challenger Hoodie ($27.60). Other top sellers include Women's Saltsation Ocean Washed Fleece Hoodie, Women’s Baja Salt Oversized Crop Hoodie, Women’s Honu Hoodie.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1Women's Sea Challenger Hoodie
$27.60
#2Women's Saltsation Ocean Washed Fleece Hoodie
$40.80
#3Women’s Baja Salt Oversized Crop Hoodie
$39.60
#4Women’s Honu Hoodie
$27.00
#5Women’s Honu Hoodie
$32.40
#6Women’s Toucan Palms Short Sleeve Tee
$15.40
#7Signature Medium Decal
$12.00
#8Skull and Poles Small Decal
$8.00
#9Salt Life Signature Plumeria Medium Decal
$12.00
#10Signature Medium Decal
$12.00
Range: $8 - $60
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$8K
Google Ads estimate
Yearly Ad Budget
$100K
Projected annually
Trustpilot Rating
1 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Minty
Advanced Predictive Search
Rebuy Personalization Engine
Klaviyo Reviews
BeUniq ‑ Free Shipping Bar0E-commerce Platform
ShopifyAnalytics
Google Analytics
Google Tag ManagerPayment
Shopify PaymentsAdvertising
Email Marketing
Sales Channels
Similar Stores
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Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Men's Crew T-Shirts, Multipack, Style G1100
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress
Men's Crew T-Shirts, Multipack, Style G1100
Frequently Asked Questions About Salt Life
Is Salt Life a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Salt Life is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Salt Life safe to buy from? Is it a scam?
Salt Life has a Trustpilot rating of 3.7/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (53/100).
What is Salt Life's EcomScout rating and what does it mean?
Salt Life has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Salt Life generate?
Salt Life receives approximately 727.4K visits per year with estimated monthly revenue of $22.8K - $52.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Salt Life use?
We detected 5 Shopify apps on Salt Life, including Minty, Advanced Predictive Search, Rebuy Personalization Engine and more. The store uses the "[storetasker] Accessibility Fixes" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Salt Life. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.