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67/100
EcomScout

Sanuk receives an EcomScout Rating of S (67/100), ranking #2,501 out of 386,762 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 2.1M visits per year with estimated revenue of $118.5K - $256.8K/mo. It offers 191 products at an average price of $46.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$118.5K - $256.8K/mo
Est. Traffic/mo
171.1K
Products
191
Top Market
US (84%)
Top Channel
direct (19%)
Trustpilot
2.7/5 (5)

Store Intelligence Summary

Traffic breakdown: direct 19%, referral 3%.

Product pricing: Average price of $46 (range: $20 – $70). Mid-range pricing strategy.

Ad spend: Estimated $10.8K/mo in paid search ($129.4K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 2.7/5 based on 5 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (84%), CA (9%), DE (2%).

Best-selling product: Beer Cozy IV - Men ($44.95). Other top sellers include Yoga Mat II - Women, Yoga Joy II - Women, Bubblecush - Women.

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.1M/mo
Total Stores
980
Avg Revenue
$5K/mo
Top 10% Threshold
$86K/mo

Competition Breakdown

23%
38%
23%
7%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Gear market generates $5M/month across 980 stores
  • 9% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outdoor Gear stores earn $86K+/month
  • This store outperforms 94% of Outdoor Gear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 88 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
43.8%
Pages/Visit
6.3
Avg. Time on Site
2m 42s
Avg. Product Price
$46

Range: $20 - $70

Rating Breakdown

Traffic Growth85/100
Business Quality80/100
Marketing Efficiency80/100
Revenue Performance61/100
Trustpilot35/100

Traffic Sources

direct19.0%
referral3.2%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$11K

Google Ads estimate

Yearly Ad Budget

$129K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
birkenstock326K$0.30$664
sanukEasy23K$0.49$8.7K
nike saleEasy13K$0.30$140
sanuksEasy7K$0.48$2.6K
sanuk shoesEasy7K$0.41$1.8K

Trustpilot Rating

2.7

5 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
84.1%
🇨🇦Canada
9.1%
🇩🇪Germany
1.9%
🇻🇳Vietnam
1.8%
🇹🇼Taiwan
1.4%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

Trending Outdoor Gear Products

Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.

Camping Tent 2-4 Person, Waterproof Windproof Tent with Rainfly Easy Set up-Portable Dome Tents for Camping…

Camping Tent 2-4 Person, Waterproof Windproof Tent with Rainfly Easy Set up-Portable Dome Tents for Camping…

99
$39.99+113%
FanttikOutdoor Camping Tent 4/6/8/10 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking

FanttikOutdoor Camping Tent 4/6/8/10 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking

96
$127.99+69%
Men's Ankle High Waterproof Hiking Boots Outdoor Lightweight Shoes Trekking Trails Armadillo

Men's Ankle High Waterproof Hiking Boots Outdoor Lightweight Shoes Trekking Trails Armadillo

89
$46.68+64%
MATEIN Travel Laptop Backpack, Business Anti Theft Slim Sturdy Laptops Backpack Personal Item Bag, Water Resistant College School Computer Bag Gift for Men & Women Fits 15.6 Inch Notebook, Grey

MATEIN Travel Laptop Backpack, Business Anti Theft Slim Sturdy Laptops Backpack Personal Item Bag, Water Resistant College School Computer Bag Gift for Men & Women Fits 15.6 Inch Notebook, Grey

88
$19.79+187%
See all trending Outdoor Gear products

Frequently Asked Questions About Sanuk

Is Sanuk a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Sanuk is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Sanuk safe to buy from? Is it a scam?

Sanuk has a Trustpilot rating of 2.7/5 based on 5 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (67/100).

What is Sanuk's EcomScout rating and what does it mean?

Sanuk has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Sanuk generate?

Sanuk receives approximately 2.1M visits per year with estimated monthly revenue of $118.5K - $256.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Sanuk use?

We detected 12 Shopify apps on Sanuk, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Sanuk. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Sanuk Shopify store analysis • Outdoor GearSports & Outdoors • Unlikely Dropshipper • Rating: S

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