Scout & Cellar
scoutandcellar.comScout & Cellar receives an EcomScout Rating of A (53/100), ranking #21,485 out of 888,461 Shopify stores we track. This Wine Food & Beverage store attracts 116.1K visits per year with estimated revenue of $10.7K - $21.4K/mo. It offers 149 products at an average price of $49.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 58%, organic 14%.
Product pricing: Average price of $49 (range: $20 – $150). Mid-range pricing strategy.
Ad spend: Estimated $1.9K/mo in paid search ($22.5K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.2/5 based on 37 reviews. Good standing with customers.
Top markets: US (99%), GB (1%).
Best-selling product: 2023 Friendly Noise Verdejo, Lodi ($26). Other top sellers include 2023 Friendly Noise 'Red Grape Mess 'Em Up' Red Blend, Lodi, 2023 Dove Hunt Dog Merlot, California, 2023 Dove Hunt Dog Cabernet Sauvignon, California.
Wine Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Wine market generates $3M/month across 1,092 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •79% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Wine stores earn $20K+/month
- •This store outperforms 89% of Wine competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Wine
Best Selling Products
#12023 Friendly Noise Verdejo, Lodi
$26
#22023 Friendly Noise 'Red Grape Mess 'Em Up' Red Blend, Lodi
$26
#32023 Dove Hunt Dog Merlot, California
$21
#42023 Dove Hunt Dog Cabernet Sauvignon, California
$22
#5Signature Set
$150
#6Consultant Tasting Set B
$114
#7Consultant Tasting Set A
$114
#82022 Vivir Sin Dormir Monastrell, Valencia
$20
#92025 Hushkeeper Sauvignon Blanc, California
$29
#10Petalscape Set
$92
Range: $20 - $150
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2K
Google Ads estimate
Yearly Ad Budget
$23K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| wine and moreEasy | 11K | $0.44 | $2.1K |
| wine delivery | 10K | $4.55 | $12.4K |
| scout and cellarEasy | 7K | - | - |
| best wineEasy | 3K | $0.43 | $126 |
| wtsoEasy | 3K | - | - |
Trustpilot Rating
37 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
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Frequently Asked Questions About Scout & Cellar
Is Scout & Cellar a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Scout & Cellar is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Scout & Cellar safe to buy from? Is it a scam?
Scout & Cellar has a Trustpilot rating of 4.2/5 based on 37 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (53/100).
What is Scout & Cellar's EcomScout rating and what does it mean?
Scout & Cellar has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Scout & Cellar generate?
Scout & Cellar receives approximately 116.1K visits per year with estimated monthly revenue of $10.7K - $21.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Scout & Cellar use?
App detection data for Scout & Cellar is being updated.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Wine store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Scout & Cellar. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wine store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.