Sculpey
sculpey.comSculpey receives an EcomScout Rating of A (52/100), ranking #35,358 out of 1,112,975 Shopify stores we track. This Crafting Toys & Hobbies store attracts 2.1M visits per year with estimated revenue of $16.6K - $38.7K/mo. It offers 1.7K products at an average price of $12.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 62%, direct 24%, paid 4%, social 3%.
Product pricing: Average price of $12 (range: $2 – $36). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $2.2K/mo in paid search ($26.8K/yr). Lean ad budget — primarily relying on organic or social channels.
0Top markets: US (52%), CA (6%), AU (5%).
Best-selling product: Clay Softener & Thinner 1 oz ($6.49). Other top sellers include Oven-Bake Clay Adhesive 2 oz, Sculpey® Satin Glaze 1 oz, Sculpey® Gloss Glaze 1 oz.
Crafting Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Crafting market generates $0M/month across 97 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •82% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Crafting stores earn $25K+/month
- •This store outperforms 94% of Crafting competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Crafting
Best Selling Products
#1Clay Softener & Thinner 1 oz
$6.49
#2Oven-Bake Clay Adhesive 2 oz
$7.99
#3Sculpey® Satin Glaze 1 oz
$6.49
#4Sculpey® Gloss Glaze 1 oz
$6.49
#5Sculpey Soufflé™ Oven Bake Clay
$3.29
#6Sculpey III® Oven Bake Clay
$2.99
#7Liquid Sculpey®
$3.99
#8Sculpey Premo™ Coral 2 oz
$3.29
#9Sculpey Tools™ Oven-Safe Work Mat
$14.99
#10Sculpey Tools™ 8-Inch Acrylic Clay Roller
$9.99
Range: $2 - $36
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2K
Google Ads estimate
Yearly Ad Budget
$27K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| polymer clayEasy | 19K | $0.49 | $730 |
| sculpeyEasy | 7K | $0.51 | $532 |
| sculpey clayEasy | 4K | $0.48 | $222 |
| super sculpeyEasy | 2K | $0.07 | $99 |
| sculpyEasy | 1K | $0.43 | $41 |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
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Frequently Asked Questions About Sculpey
Is Sculpey a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Sculpey is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Sculpey safe to buy from? Is it a scam?
We don't have Trustpilot review data for Sculpey. However, our EcomScout rating is A (52/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is Sculpey's EcomScout rating and what does it mean?
Sculpey has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Sculpey generate?
Sculpey receives approximately 2.1M visits per year with estimated monthly revenue of $16.6K - $38.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Sculpey use?
We detected 11 Shopify apps on Sculpey, including Shop, Klaviyo: Email Marketing & SMS, Gift Card Hero and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Crafting store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Sculpey. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Crafting store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.