Sebago
sebago.comSebago receives an EcomScout Rating of S (71/100), ranking #2,920 out of 1,107,379 Shopify stores we track. This Footwear Fashion & Apparel store attracts 4.0M visits per year with estimated revenue of $904.4K - $2.0M/mo. It offers 773 products at an average price of €180.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 42%, paid 24%, direct 16%, referral 4%.
Product pricing: Average price of €180 (range: €75 – €250) — ≈ $196 USD. Positioned in the premium segment.
Ad spend: Estimated $642/mo in paid search ($7.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 1.5/5 based on 58 reviews. Mixed reviews — potential service or quality concerns.
Top markets: IT (32%), FR (27%), US (10%).
Best-selling product: PORTLAND ARTISAN OX - Docksides - Mocassin - Man - Curry (€220). Other top sellers include PORTLAND ARTISAN OX - Docksides - Mocassin - Man - BLU NOTTE, PORTLAND ARTISAN OX - Docksides - Mocassin - Man - Castagna, PORTLAND ARTISAN OX - Docksides - Mocassin - Man - DK Brown- Dk Brown.
Footwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Footwear market generates $10M/month across 4,887 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •83% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Footwear stores earn $22K+/month
- •This store outperforms 91% of Footwear competitors
- •Sneakers shows highest opportunity with $2,147 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •103 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Footwear
Best Selling Products
#1PORTLAND ARTISAN OX - Docksides - Mocassin - Man - Curry
€220≈ $240
#2PORTLAND ARTISAN OX - Docksides - Mocassin - Man - BLU NOTTE
€220≈ $240
#3PORTLAND ARTISAN OX - Docksides - Mocassin - Man - Castagna
€220≈ $240
#4PORTLAND ARTISAN OX - Docksides - Mocassin - Man - DK Brown- Dk Brown
€220≈ $240
#5SWORDFISH CHAMBRAY - Headwear - Visor - Unisex - Blue Mood Indigo
€90≈ $98
#6HARTLAND QUAKER MARINE - T-Shirts & Top - T-Shirt - Unisex - White Natural
€75≈ $82
#7BEND KNOT - Bathing Suits - Swimming Trunks - Man - Blue Marine
€80≈ $87
#8BEND KNOT - Bathing Suits - Swimming Trunks - Man - Blue Avion
€80≈ $87
#9BEND KNOT - Bathing Suits - Swimming Trunks - Man - Green Bistro
€80≈ $87
#10BEND KNOT - Bathing Suits - Swimming Trunks - Man - Pink Lobster
€80≈ $87
≈ $196 USD
Range: €75 - €250
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$642
Google Ads estimate
Yearly Ad Budget
$8K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| sebagoEasy | 3K | $0.46 | $482 |
| merrell promo codeEasy | 1K | - | - |
| sebago shoesEasy | 1K | $0.42 | $328 |
| code promo pretty little thingEasy | 200 | - | - |
| sebago loafersEasy | 180 | - | - |
Trustpilot Rating
58 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Frequently Asked Questions About Sebago
Is Sebago a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Sebago is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Sebago safe to buy from? Is it a scam?
Sebago has a Trustpilot rating of 1.5/5 based on 58 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (71/100).
What is Sebago's EcomScout rating and what does it mean?
Sebago has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Sebago generate?
Sebago receives approximately 4.0M visits per year with estimated monthly revenue of $904.4K - $2.0M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Sebago use?
We detected 7 Shopify apps on Sebago, including Shop, Gorgias, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Footwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Sebago. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.