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SecondShop

secondshop.ca
70/100
EcomScout

SecondShop receives an EcomScout Rating of S (70/100), ranking #4,320 out of 1,125,961 Shopify stores we track. This Home Appliances Home & Garden store attracts 456.6K visits per year with estimated revenue of $164.7K - $362.4K/mo. It offers 201 products at an average price of CA$1,699.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$164.7K - $362.4K/mo
Est. Traffic/mo
38.1K
Products
201
Top Market
CA (84%)
Top Channel
organic (49%)
Trustpilot
4.5/5 (126)

Store Intelligence Summary

Traffic breakdown: organic 49%, paid 20%, direct 9%, social 8%.

Product pricing: Average price of CA$1,699 (range: CA$49 – CA$5,394) — ≈ $1,257 USD. Positioned in the premium segment.

Ad spend: Estimated $20/mo in paid search ($240/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.5/5 based on 126 reviews. Excellent reputation — customers rate this store highly.

Top markets: CA (84%), US (7%), IN (5%).

Best-selling product: KitchenAid 36 Inch 25.8 Cu. Ft. 5-Door French Door Refrigerator - KRMF706EBS (CA$5,394). Other top sellers include Forno Altilia 48-Inch Insert Range Hood, Stainless Steel - FRHRE5337-48, KitchenAid 27 Inch Double Wall Oven with Air Fry Mode - KOED527PBS, Samsung 75 Inch Crystal UHD 4K Smart TV - UN75U8000FF.

How is the EcomScout Rating calculated? The S grade (70/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Appliances Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$3.1M/mo
Total Stores
343
Avg Revenue
$9K/mo
Top 10% Threshold
$132K/mo

Competition Breakdown

21%
31%
27%
7%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Appliances market generates $3M/month across 343 stores
  • 14% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Home Appliances stores earn $132K+/month
  • This store outperforms 93% of Home Appliances competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
28.2%
Pages/Visit
3.3
Avg. Time on Site
57s
Avg. Product Price
CA$1,699

≈ $1,257 USD

Range: CA$49 - CA$5,394

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Revenue Performance75/100
Traffic Growth70/100
Marketing Efficiency22/100

Traffic Sources

organic48.6%
paid19.5%
direct9.1%
social8.4%
referral2.5%

Marketing & Ad Spend

Monthly Ad Spend

$20

Google Ads estimate

Yearly Ad Budget

$240

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
buy new dishwasherEasy135--
refurbished sub zero refrigeratorEasy80--
best price appliancesEasy44$2.07$33

Trustpilot Rating

4.5

126 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇨🇦Canada
83.7%
🇺🇸United States
7.5%
🇮🇳India
4.5%
🇬🇧United Kingdom
2.5%
🇵🇭Philippines
1.5%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

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Frequently Asked Questions About SecondShop

Is SecondShop a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, SecondShop is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is SecondShop safe to buy from? Is it a scam?

SecondShop has a Trustpilot rating of 4.5/5 based on 126 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (70/100).

What is SecondShop's EcomScout rating and what does it mean?

SecondShop has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does SecondShop generate?

SecondShop receives approximately 456.6K visits per year with estimated monthly revenue of $164.7K - $362.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does SecondShop use?

We detected 8 Shopify apps on SecondShop, including Shop, UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Appliances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against SecondShop. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Appliances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

SecondShop Shopify store analysis • Home AppliancesHome & Garden • Unlikely Dropshipper • Rating: S

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