Secretlab
secretlab.co.nzSecretlab receives an EcomScout Rating of S (61/100), ranking #16,150 out of 1,188,667 Shopify stores we track. This Gaming Furniture Electronics & Tech store attracts 229.9K visits per year with estimated revenue of $16.9K - $42.2K/mo. It offers 120 products.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 51%, direct 19%, paid 13%, social 3%.
Ad spend: Estimated $41/mo in paid search ($492/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.0/5 based on 13,692 reviews. Good standing with customers.
Top markets: NZ (84%), AU (9%), US (5%).
Best-selling product: Secretlab TITAN Evo. Other top sellers include Secretlab TITAN Evo Lite, Secretlab MAGNUS Pro.
Gaming Furniture Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Gaming Furniture market generates $0M/month across 5 stores
- •20% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Gaming Furniture stores earn $171K+/month
- •This store outperforms 88% of Gaming Furniture competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Gaming Furniture
Best Selling Products
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$41
Google Ads estimate
Yearly Ad Budget
$492
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| secret labs titan chair | 320 | - | - |
| gaming chair dva | 44 | $0.43 | - |
| mobile height adjustable deskEasy | 44 | - | - |
| magnus evoEasy | 1 | - | - |
Trustpilot Rating
13,692 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Product catalog quality is poor
- Marketing efficiency and ROI need improvement
Recommendations
- Enhance product descriptions, add more images, and expand catalog
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →
TrustpilotSimilar Stores
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Roblox Digital Gift Card - 1,000 Robux [Includes Exclusive Virtual Item] [Digital Code]
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$10 Xbox Gift Card [Digital Code]
PlayStation DualSense™ Wireless Controller – Midnight Black - For PS5, PC, MAC & Mobile
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Frequently Asked Questions About Secretlab
Is Secretlab a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Secretlab is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Secretlab safe to buy from? Is it a scam?
Secretlab has a Trustpilot rating of 4.0/5 based on 13,692 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (61/100).
What is Secretlab's EcomScout rating and what does it mean?
Secretlab has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Secretlab generate?
Secretlab receives approximately 229.9K visits per year with estimated monthly revenue of $16.9K - $42.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Secretlab use?
We detected 7 Shopify apps on Secretlab, including Klaviyo: Email Marketing & SMS, Stamped.io Product Reviews, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Gaming Furniture store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Secretlab. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gaming Furniture store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.