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51/100
EcomScout

Selfawear receives an EcomScout Rating of A (51/100), ranking #26,602 out of 918,524 Shopify stores we track. This Apparel and Accessories Fashion & Apparel store attracts 252.4K visits per year with estimated revenue of $6.1K - $13.2K/mo. It offers 705 products at an average price of A$22.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$6.1K - $13.2K/mo
Est. Traffic/mo
21.0K
Products
705
Top Market
AU (76%)
Top Channel
direct (7%)
Trustpilot
3.9/5 (282)

Store Intelligence Summary

Traffic breakdown: direct 7%.

Product pricing: Average price of A$22 (range: A$13 – A$40) — ≈ $15 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $217/mo in paid search ($2.6K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.9/5 based on 282 reviews. Good standing with customers.

Top markets: AU (76%), US (14%), NZ (10%).

Best-selling product: Flow Reversible Mat (A$39.95). Other top sellers include Wellness Bottle 1L, Be Kind. T-Shirt Black, 925 Silver Beaded Adjustable Anxiety Ring.

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel and Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$247K/mo
Total Stores
368
Avg Revenue
$670/mo
Top 10% Threshold
$9K/mo

Competition Breakdown

57%
33%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel and Accessories market generates $0M/month across 368 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 90% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel and Accessories stores earn $9K+/month
  • This store outperforms 92% of Apparel and Accessories competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
20.4%
Pages/Visit
7.4
Avg. Time on Site
2m 16s
Avg. Product Price
A$22

≈ $15 USD

Range: A$13 - A$40

Rating Breakdown

Business Quality90/100
Trustpilot80/100
Traffic Growth70/100
Revenue Performance29/100
Marketing Efficiency22/100

Traffic Sources

direct6.8%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$217

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
kindness shirtsEasy460$0.89-
be kind t shirtEasy320--
be kind t-shirt90--

Trustpilot Rating

3.9

282 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
76.2%
🇺🇸United States
13.9%
🇳🇿New Zealand
9.9%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
Explore all trending products

Frequently Asked Questions About Selfawear

Is Selfawear a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Selfawear is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Selfawear safe to buy from? Is it a scam?

Selfawear has a Trustpilot rating of 3.9/5 based on 282 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (51/100).

What is Selfawear's EcomScout rating and what does it mean?

Selfawear has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Selfawear generate?

Selfawear receives approximately 252.4K visits per year with estimated monthly revenue of $6.1K - $13.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Selfawear use?

We detected 9 Shopify apps on Selfawear, including Shop, Klaviyo: Email Marketing & SMS, Buy Button channel and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel and Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Selfawear. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel and Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Selfawear Shopify store analysis • Apparel and AccessoriesFashion & Apparel • Unlikely Dropshipper • Rating: A

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