Back to Stores
Selfie Leslie homepage screenshot

Selfie Leslie

selfieleslie.com
81/100
EcomScout

Selfie Leslie receives an EcomScout Rating of S (81/100), ranking #6 out of 198,653 Shopify stores we track. This Clothing Fashion & Apparel store attracts 4.6M visits per year with estimated revenue of $652.4K - $1.4M/mo. It offers 2.5K+ products at an average price of $111.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$652.4K - $1.4M/mo
Est. Traffic/mo
381.0K
Products
2.5K+
Top Market
US (87%)
Top Channel
direct (19%)
Trustpilot
3.8/5 (2,441)

Store Intelligence Summary

Traffic breakdown: direct 19%, referral 8%.

Product pricing: Average price of $111 (range: $60 – $156). Positioned in the premium segment.

Ad spend: Estimated $9.3K/mo in paid search ($111.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.8/5 based on 2,441 reviews. Good standing with customers.

Top markets: US (87%), CA (3%), GB (2%).

Best-selling product: Anohana Ruffle Maxi Dress Chocolate ($109.99). Other top sellers include Darylyn Asymmetric Ruffle Jumpsuit Off White, Solene Midi Dress Chocolate, Dulce Scoop Neck Midi Dress White.

How is the EcomScout Rating calculated? The S grade (81/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Clothing Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.2M/mo
Total Stores
583
Avg Revenue
$2K/mo
Top 10% Threshold
$23K/mo

Competition Breakdown

34%
48%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Clothing market generates $1M/month across 583 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 82% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Clothing stores earn $23K+/month
  • This store outperforms 91% of Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
41.0%
Pages/Visit
4.7
Avg. Time on Site
1m 46s
Avg. Product Price
$111

Range: $60 - $156

Rating Breakdown

Trustpilot90/100
Traffic Growth85/100
Business Quality80/100
Revenue Performance78/100
Marketing Efficiency75/100

Traffic Sources

direct19.4%
referral7.7%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$9K

Google Ads estimate

Yearly Ad Budget

$111K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
sheinEasy3640K$0.10$48.7K
lulusEasy525K$0.27$87.2K
revolveEasy302K$0.31$38.2K
azazieEasy81K$0.08$3.6K
hello mollyEasy68K$0.79$4.2K

Trustpilot Rating

3.8

2,441 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
87.1%
🇨🇦Canada
2.7%
🇬🇧United Kingdom
1.7%
🇦🇺Australia
1.1%
🇫🇷France
0.7%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Shopify Theme

Detecting theme...

Frequently Asked Questions About Selfie Leslie

Is Selfie Leslie a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Selfie Leslie is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Selfie Leslie safe to buy from? Is it a scam?

Selfie Leslie has a Trustpilot rating of 3.8/5 based on 2,441 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (81/100).

What is Selfie Leslie's EcomScout rating and what does it mean?

Selfie Leslie has an EcomScout rating of S (81/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Selfie Leslie generate?

Selfie Leslie receives approximately 4.6M visits per year with estimated monthly revenue of $652.4K - $1.4M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Selfie Leslie use?

We detected 10 Shopify apps on Selfie Leslie, including Klaviyo: Email Marketing & SMS, SearchSpring, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Selfie Leslie. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Selfie Leslie Shopify store analysis • ClothingFashion & Apparel • Unlikely Dropshipper • Rating: S

Last updated: