serafina.com.au
serafina.com.auserafina.com.au receives an EcomScout Rating of A (53/100), ranking #20,658 out of 790,778 Shopify stores we track. This Women's Fashion Fashion & Apparel store attracts 860.5K visits per year with estimated revenue of $44.3K - $96.1K/mo. It offers 186 products at an average price of A$61.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 38%, paid 28%, direct 10%, social 3%.
Product pricing: Average price of A$61 (range: A$3 – A$130) — ≈ $40 USD. Mid-range pricing strategy.
Ad spend: Estimated $32/mo in paid search ($384/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: AU (75%), US (7%), GB (6%).
Best-selling product: Cap Sleeve Jersey Tank - White (A$49.95). Other top sellers include Cap Sleeve Jersey Tank - Ecru / Khaki Stripe, Cap Sleeve Jersey Tank - Sky Blue, Cap Sleeve Jersey Tank - Black.
Women's Fashion Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Women's Fashion market generates $3M/month across 595 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Women's Fashion stores earn $53K+/month
- •This store outperforms 91% of Women's Fashion competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Women's Fashion
Best Selling Products
#1Gift Card
A$30≈ $20
#2Shipping Protection
A$2.99≈ $1.97
#3Cap Sleeve Jersey Tank - White
A$49.95≈ $33
#4Cap Sleeve Jersey Tank - Ecru / Khaki Stripe
A$49.95≈ $33
#5Cap Sleeve Jersey Tank - Sky Blue
A$49.95≈ $33
#6Cap Sleeve Jersey Tank - Black
A$49.95≈ $33
#7V-Neck Cap Sleeve Jersey Tank - White
A$49.95≈ $33
#8V Neck Cap Sleeve Jersey Tank - Bitter Chocolate
A$49.95≈ $33
#9V Neck Cap Sleeve Jersey Tank - Dusty Jade
A$49.95≈ $33
#10V Neck Cap Sleeve Jersey Tank - Navy
A$49.95≈ $33
≈ $40 USD
Range: A$3 - A$130
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$32
Google Ads estimate
Yearly Ad Budget
$384
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| zara australiaEasy | 440 | - | - |
| melbourne fashionEasy | 70 | - | - |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Frequently Asked Questions About serafina.com.au
Is serafina.com.au a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, serafina.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is serafina.com.au safe to buy from? Is it a scam?
We don't have Trustpilot review data for serafina.com.au. However, our EcomScout rating is A (53/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is serafina.com.au's EcomScout rating and what does it mean?
serafina.com.au has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does serafina.com.au generate?
serafina.com.au receives approximately 860.5K visits per year with estimated monthly revenue of $44.3K - $96.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does serafina.com.au use?
We detected 7 Shopify apps on serafina.com.au, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Women's Fashion store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against serafina.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Women's Fashion store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.