Seraphine
seraphine.beautySeraphine receives an EcomScout Rating of B (31/100), ranking #135,326 out of 481,668 Shopify stores we track. This Makeup Beauty & Personal Care store. It offers 15 products at an average price of $73327.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $73327 (range: $40000 – $150000). Positioned in the premium segment.
Customer trust: Trustpilot score 3.9/5 based on 7,951 reviews. Good standing with customers.
Best-selling product: BRONZE BABE - BRONZING POWDER ($85000). Other top sellers include TINT ME UP! - JELLY BLUSH STICK, LASH ME - TUBING MASCARA, COSMIC SHINE - LIP OIL GLOSS.
Makeup Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Makeup market generates $2M/month across 1,478 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •92% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Makeup stores earn $6K+/month
- •This store outperforms 81% of Makeup competitors
- •High average order value ($183) suggests premium positioning works well
Top Apps in Makeup
Best Selling Products
#1BRONZE BABE - BRONZING POWDER
$85000
#2TINT ME UP! - JELLY BLUSH STICK
$55000
#3LASH ME - TUBING MASCARA
$89900
#4COSMIC SHINE - LIP OIL GLOSS
$65000
#5MYSTIC GLOW - COLOR CHANGING LIP OIL
$65000
#6BLUSHY CRUSH – POWDER BLUSH
$75000
#7JUICY GLOW - LIP OIL GLOSS
$65000
#8CANDY CLOUD – MAKEUP BLENDER SPONGE
$40000
#9LIPKIT BOMBSHELL
$150000
#10DRAW YOUR MAGIC - LIQUID EYELINER
$65000
Range: $40000 - $150000
Rating Breakdown
Traffic Sources
Trustpilot Rating
7,951 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
PageFly Landing Page Builder
Loox Photo Reviews
Vitals
EmbedSimilar Stores
View all →Trending Makeup Products
Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz
Frequently Asked Questions About Seraphine
Is Seraphine a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Seraphine is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Seraphine safe to buy from? Is it a scam?
Seraphine has a Trustpilot rating of 3.9/5 based on 7,951 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B (31/100).
What is Seraphine's EcomScout rating and what does it mean?
Seraphine has an EcomScout rating of B (31/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Seraphine generate?
Seraphine receives approximately traffic data not available. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Seraphine use?
We detected 11 Shopify apps on Seraphine, including Klaviyo: Email Marketing & SMS, PageFly Landing Page Builder, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Makeup store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Seraphine. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.