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44/100
EcomScout

Sergelutens receives an EcomScout Rating of B+ (44/100), ranking #53,253 out of 850,609 Shopify stores we track. This Fragrances and Makeup Beauty & Personal Care store attracts 75.1K visits per year with estimated revenue of $25.1K - $48.9K/mo. It offers 250 products at an average price of £141.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$25.1K - $48.9K/mo
Est. Traffic/mo
6.3K
Products
250
Top Market
GB (100%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of £141 (range: £35 – £247) — ≈ $179 USD. Positioned in the premium segment.

00

Top markets: GB (100%).

Best-selling product: La Nuit Tombée (£150). Other top sellers include Fleurs d'oranger, Iris silver mist, L'Eau Serge Lutens.

How is the EcomScout Rating calculated? The B+ grade (44/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fragrances and Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$43K/mo
Total Stores
2
Avg Revenue
$21K/mo
Top 10% Threshold
$35K/mo

Competition Breakdown

50%
50%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fragrances and Makeup market generates $0M/month across 2 stores
  • This store outperforms 39% of Fragrances and Makeup competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
39.0%
Pages/Visit
2.6
Avg. Time on Site
56s
Avg. Product Price
£141

≈ $179 USD

Range: £35 - £247

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Revenue Performance50/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

100
$35.00+313%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

94
$10.00+98%
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

93
$20.00+98%
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

88
$9.97+235%
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Frequently Asked Questions About Sergelutens

Is Sergelutens a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Sergelutens is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Sergelutens safe to buy from? Is it a scam?

We don't have Trustpilot review data for Sergelutens. However, our EcomScout rating is B+ (44/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Sergelutens's EcomScout rating and what does it mean?

Sergelutens has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Sergelutens generate?

Sergelutens receives approximately 75.1K visits per year with estimated monthly revenue of $25.1K - $48.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Sergelutens use?

We detected 5 Shopify apps on Sergelutens, including Back in Stock, Judge.me Product Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fragrances and Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Sergelutens. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrances and Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Sergelutens Shopify store analysis • Fragrances and MakeupBeauty & Personal Care • Unlikely Dropshipper • Rating: B+

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