Serious
serioustissues.comSerious receives an EcomScout Rating of B+ (47/100), ranking #25,289 out of 481,498 Shopify stores we track. This Eco-Friendly Niche store attracts 135.7K visits per year with estimated revenue of $10.2K - $22.6K/mo. It offers 22 products at an average price of $22.
Store descriptionUK Made, recycled, plastic free & every box sequesters 11% of your annual carbon footprint.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $22. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $6/mo in paid search ($72/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.5/5 based on 2,375 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (69%), US (22%), ES (9%).
Best-selling product: 100% Recycled Toilet Paper ($42.50). Other top sellers include Eco Laundry Detergent Strips, 100% Recycled Kitchen Rolls, 100% Recycled Facial Tissues.
Eco-Friendly Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Eco-Friendly market generates $1M/month across 198 stores
- •9% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Eco-Friendly stores earn $82K+/month
- •This store outperforms 93% of Eco-Friendly competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Eco-Friendly
Best Selling Products
#1100% Recycled Toilet Paper
$42.50
#2Eco Laundry Detergent Strips
$14.00
#3100% Recycled Kitchen Rolls
$18.50
#4100% Recycled Facial Tissues
$13.00
#5Household Essentials Pack
$35.00
#63Ply White Recycled Luxury Facial Tissues (Case 24)
$42.00
#7Reusable Laundry Bag
$8.50
#8Serious Tissues - 1ply White V-Fold Hand Towel (Case 3600)
$36.00
Range: $0 - $43
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$6
Google Ads estimate
Yearly Ad Budget
$72
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| uk made toilet paperEasy | 2 | - | - |
Trustpilot Rating
2,375 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Klaviyo Reviews
Judge.me Ali Reviews ImporterE-commerce Platform
ShopifyAnalytics
Google AnalyticsReviews
Store Design
Sales Channels
Customer Support
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Frequently Asked Questions About Serious
Is Serious a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Serious is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, High percentage of generic product titles.
Is Serious safe to buy from? Is it a scam?
Serious has a Trustpilot rating of 4.5/5 based on 2,375 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (47/100).
What is Serious's EcomScout rating and what does it mean?
Serious has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Serious generate?
Serious receives approximately 135.7K visits per year with estimated monthly revenue of $10.2K - $22.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Serious use?
We detected 2 Shopify apps on Serious, including Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "Serious Tissues February 2026" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Eco-Friendly store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Serious. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Eco-Friendly store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.