Shackleton
shackleton.comShackleton receives an EcomScout Rating of S (67/100), ranking #7,091 out of 1,190,205 Shopify stores we track. This Outdoor Apparel Fashion & Apparel store attracts 450.6K visits per year with estimated revenue of $241.8K - $523.8K/mo. It offers 188 products at an average price of £2,354.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 26%, paid 20%, direct 15%, social 15%.
Product pricing: Average price of £2,354 (range: £50 – £10,995) — ≈ $2,990 USD. Positioned in the premium segment.
Ad spend: Estimated $340/mo in paid search ($4.1K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.8/5 based on 2 reviews. Good standing with customers.
Top markets: US (25%), GB (23%), DE (11%).
Best-selling product: Svalbard Dog Sled and Snowmobile Challenge (£9,950). Other top sellers include Pacific to Peaks Challenge, Himalayan Challenge, Arabian Desert Challenge.
Outdoor Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Outdoor Apparel market generates $0M/month across 215 stores
- •7% are enterprise stores (>$100K/mo) — achievable market
- •78% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Outdoor Apparel stores earn $44K+/month
- •This store outperforms 97% of Outdoor Apparel competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Outdoor Apparel
Best Selling Products
#1Shackleton E-Gift Card
£50≈ $64
#2Svalbard Dog Sled and Snowmobile Challenge
£9,950≈ $12,637
#3Pacific to Peaks Challenge
#4Himalayan Challenge
£9,995≈ $12,694
#5Arabian Desert Challenge
£9,995≈ $12,694
#6Greenland Ice Sheet Challenge
£10,995≈ $13,964
#7Nelson Merino Base Layer
£125≈ $159
#8Docker Merino Sweater
£195≈ $248
#9Hero Sweater - British Made
£265≈ $337
#10Rothera Hooded Down Jacket
£495≈ $629
≈ $2,990 USD
Range: £50 - £10,995
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$340
Google Ads estimate
Yearly Ad Budget
$4K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| down coatEasy | 2K | $1.44 | $1.7K |
| shackelton | 720 | $1.01 | $13 |
| shackleton's way | 540 | $0.93 | - |
| mens outdoor clothing | 400 | $1.46 | $415 |
| join an expedition | 300 | - | - |
Trustpilot Rating
2 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Frequently Asked Questions About Shackleton
Is Shackleton a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Shackleton is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Shackleton safe to buy from? Is it a scam?
Shackleton has a Trustpilot rating of 3.8/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (67/100).
What is Shackleton's EcomScout rating and what does it mean?
Shackleton has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Shackleton generate?
Shackleton receives approximately 450.6K visits per year with estimated monthly revenue of $241.8K - $523.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Shackleton use?
We detected 8 Shopify apps on Shackleton, including Shop, ReCharge Subscriptions, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Outdoor Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Shackleton. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.