Sheila Fleet
sheilafleet.comSheila Fleet receives an EcomScout Rating of S (70/100), ranking #4,320 out of 1,125,961 Shopify stores we track. This Apparel Fashion & Apparel store attracts 431.4K visits per year with estimated revenue of $231.5K - $501.6K/mo. It offers 2.5K+ products at an average price of £670.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 50%, direct 29%, social 6%, paid 5%.
Product pricing: Average price of £670 (range: £89 – £7,600) — ≈ $851 USD. Positioned in the premium segment.
Ad spend: Estimated $161/mo in paid search ($1.9K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.3/5 based on 8 reviews. Good standing with customers.
Top markets: GB (34%), US (26%), BR (26%).
Best-selling product: Daisies at Dawn Dress Stud Earrings in SCAA Enamel (£232). Other top sellers include Daisies at Dawn Stud Earrings in SCAA Enamel, Daisies at Dawn Drop Earrings in SCAA Enamel, Daisies at Dawn Dress Necklace in SCAA Enamel.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1Daisies at Dawn Dress Stud Earrings in SCAA Enamel
£232≈ $295
#2Daisies at Dawn Stud Earrings in SCAA Enamel
£142≈ $180
#3Daisies at Dawn Drop Earrings in SCAA Enamel
£145≈ $184
#4Daisies at Dawn Dress Necklace in SCAA Enamel
£377≈ $479
#5Daisies at Dawn Small Pendant in SCAA Enamel
£161≈ $204
#6Daisies at Dawn Petite Pendant in SCAA Enamel
£133≈ $169
#7Daisies at Dawn Occasion Necklace in SCAA Enamel
£510≈ $648
#8Daisies at Dawn Stretch Bracelet in SCAA Enamel
£144≈ $183
#9Daisies at Dawn Pendant in SCAA Enamel
£198≈ $251
#10Brodgar Eye Enamelled Dress Necklace in Sterling Silver
£299≈ $380
≈ $851 USD
Range: £89 - £7,600
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$161
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| orkney jewelry | 100 | - | - |
| jewellery made in scotlandEasy | 55 | - | - |
| sheila fleet edinburghEasy | 55 | - | - |
| sheila fleetEasy | 44 | $0.25 | $2 |
| shiela fleetEasy | 24 | $5.86 | - |
Trustpilot Rating
8 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →
PageFly Landing Page Builder
Loox Photo Reviews
Vitals
MailchimpSimilar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
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JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult
Frequently Asked Questions About Sheila Fleet
Is Sheila Fleet a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Sheila Fleet is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Sheila Fleet safe to buy from? Is it a scam?
Sheila Fleet has a Trustpilot rating of 4.3/5 based on 8 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (70/100).
What is Sheila Fleet's EcomScout rating and what does it mean?
Sheila Fleet has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Sheila Fleet generate?
Sheila Fleet receives approximately 431.4K visits per year with estimated monthly revenue of $231.5K - $501.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Sheila Fleet use?
We detected 15 Shopify apps on Sheila Fleet, including Shop, PageFly Landing Page Builder, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Sheila Fleet. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.