ONYX BOOX
shop.boox.comONYX BOOX receives an EcomScout Rating of S (70/100), ranking #774 out of 145,759 Shopify stores we track. This Consumer Electronics Technology store attracts 12.5M visits per year with estimated revenue of $2.5M - $6.2M/mo. It offers 77 products at an average price of $312.
Store descriptionBOOX is a leading consumer electronics brand specializing in E Ink (ePaper) devices. We design, develop, manufacture and sell innovative E Ink tablets and devices that provide an eye-friendly reading experience and close-to-paper writing feel. BOOX Shop is our official online store.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 55%, Direct 16%, Referrals 14%, Social 11%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $312 (range: $0 – $1900). Positioned in the premium segment.
Ad spend: Estimated $16.1K/mo in paid search ($193.4K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 2.8/5 based on 3 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (47%), GB (4%), CA (4%).
Best-selling product: BOOX Tappy Wireless Page Turner (Citrus) ($29.99). Other top sellers include BOOX Tappy Wireless Page Turner, BOOX Magnetic Case for Go 10.3 Series, BOOX Go 10.3 (Gen II) Lumi.
Consumer Electronics Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Consumer Electronics market generates $5M/month across 2,960 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •82% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Consumer Electronics stores earn $24K+/month
- •This store outperforms 93% of Consumer Electronics competitors
- •Headphones shows highest opportunity with $2,733 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •75 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Consumer Electronics
Best Selling Products
#1BOOX Tappy Wireless Page Turner (Citrus)
$29.99
#2BOOX Tappy Wireless Page Turner
$29.99
#3Seel Electronics Protection
$3.99
#4BOOX Magnetic Case for Go 10.3 Series
$50.99
#5BOOX Go 10.3 (Gen II) Lumi
$449.99
#6BOOX Go 10.3 (Gen II)
$419.99
#7Magnetic 2-in-1 Protective Case for Palma 2 Pro
$21.99
#8Magnetic Keyboard Cover for Note Air5 C
$109.99
#9Note Air5 C Magnetic Protective Case
$50.99
#10BOOX Palma 2 Pro
$399.99
Range: $0 - $1900
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$16K
Google Ads estimate
Yearly Ad Budget
$193K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| black friday deals | 705K | $0.59 | $80 |
| book | 300K | $0.91 | $51.2K |
| black friday saleEasy | 25K | $0.70 | $11 |
| book store | 16K | $0.42 | $938 |
| ebook reader | 9K | $1.05 | $4.0K |
Trustpilot Rating
3 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- High business quality and trust indicators
Shopify Theme
Top Keywords
Tech Stack & Apps
JavaScript
E-commerce Platform
ShopifyCustomer Support
Product Recommendations
Analytics
Google AnalyticsCDN
Similar Stores
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ASUS ROG Strix G16 (2025) Gaming Laptop, 16” FHD+ 16:10 165Hz/3ms Display, NVIDIA® GeForce RTX™ 5060 Laptop GPU, Intel® Core™ i7 Processor 14650HX, 16GB DDR5, 1TB Gen 4 SSD, Wi-Fi 7, Windows 11 Home
Samsung Galaxy A17 5G Smart Phone, 128GB, Large AMOLED, High-Res Camera, Durable Design, Super Fast Charging, Expandable Storage, Circle to Search, 2025, US 1 Yr Manufacturer Warranty, Black
Frequently Asked Questions About ONYX BOOX
Is ONYX BOOX a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, ONYX BOOX is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is ONYX BOOX safe to buy from? Is it a scam?
ONYX BOOX has a Trustpilot rating of 2.8/5 based on 3 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (70/100).
What is ONYX BOOX's EcomScout rating and what does it mean?
ONYX BOOX has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does ONYX BOOX generate?
ONYX BOOX receives approximately 12.5M visits per year with estimated monthly revenue of $2.5M - $6.2M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does ONYX BOOX use?
App detection data for ONYX BOOX is being updated. The store uses the "theme-styles" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Consumer Electronics store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against ONYX BOOX. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.