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Dilmah Tea homepage screenshot
39/100
EcomScout

Dilmah Tea receives an EcomScout Rating of B (39/100), ranking #26,407 out of 205,707 Shopify stores we track. This Beverages Food & Beverage store attracts 400.3K visits per year with estimated revenue of $6.6K - $14.6K/mo. It offers 301 products at an average price of $23.

Store descriptionDilmah is committed to making the world a better tea. From ethical and sustainable production, to curating the most luxurious flavours for your cuppa, Dilmah Tea Australia brings the best Ceylon tea to your doorstep. You'll find exclusive, online-only luxury teas direct from Dilmah, only here on our webshop.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$6.6K - $14.6K/mo
Est. Traffic/mo
33.4K
Products
301
Top Market
AU (100%)
Top Channel
Referrals (60%)
Trustpilot
3.2/5 (22)

Store Intelligence Summary

Traffic breakdown: Referrals 60%, Search 24%, Direct 8%, Mail 5%.

Product pricing: Average price of $23 (range: $3 – $120). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1.3K/mo in paid search ($15.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.2/5 based on 22 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (100%).

Best-selling product: t-Series Natural Rosehip with Hibiscus Infusion - 90g Loose Leaf Tin Caddy ($25.00). Other top sellers include Dilmah Sunset in Paradise Green Tea with Alphonso Mango & Moringa 40 Tea Bags, Ceylon Finest Cinnamon Quills - 50g, Silver Jubilee Wooden Bamboo Box - Gift Pack.

How is the EcomScout Rating calculated? The B grade (39/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Beverages Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$8.0M/mo
Total Stores
3,675
Avg Revenue
$2K/mo
Top 10% Threshold
$18K/mo

Competition Breakdown

26%
58%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Beverages market generates $8M/month across 3,675 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 84% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Beverages stores earn $18K+/month
  • This store outperforms 88% of Beverages competitors
  • Coffee shows highest opportunity with $2,291 median revenue and medium competition
  • 54 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
23.8%
Pages/Visit
5.3
Avg. Time on Site
12m 23s
Avg. Product Price
$23

Range: $3 - $120

Rating Breakdown

Business Quality76/100
Trustpilot50/100
Traffic Growth45/100
Revenue Performance27/100
Marketing Efficiency21/100

Traffic Sources

Referrals60.5%
Search23.7%
Direct8.4%
Mail4.6%
Social2.8%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$15K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
rooibos teaEasy19K$0.94$1.9K
tea seller90--

Trustpilot Rating

3.2

22 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
100.0%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

dilmahdilmah teadilmah tea bags small packblack tea is decaffeinated does it loose its colourtea white

Tech Stack & Apps

Pre-Order

Pre-Order

E-commerce Platform

Shopify

Sales Channels

Shop

Reviews

Yotpo Reviews & UGCYotpoLoox Photo Reviews

Loyalty

Smile.ioSmile.ioSmile.io Rewards & Loyalty

Payment

Shopify Payments

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Frequently Asked Questions About Dilmah Tea

Is Dilmah Tea a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Dilmah Tea is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Dilmah Tea safe to buy from? Is it a scam?

Dilmah Tea has a Trustpilot rating of 3.2/5 based on 22 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B (39/100).

What is Dilmah Tea's EcomScout rating and what does it mean?

Dilmah Tea has an EcomScout rating of B (39/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Dilmah Tea generate?

Dilmah Tea receives approximately 400.3K visits per year with estimated monthly revenue of $6.6K - $14.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Dilmah Tea use?

App detection data for Dilmah Tea is being updated. The store uses the "Updated copy of Vision Version 14- Combined Lis..." Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Beverages store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Dilmah Tea. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Beverages store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Dilmah Tea Shopify store analysis • BeveragesFood & Beverage • Likely Dropshipper • Rating: B

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