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Goodwood homepage screenshot
43/100
EcomScout

Goodwood receives an EcomScout Rating of B+ (43/100), ranking #69,121 out of 1,024,837 Shopify stores we track. This Gifts & Novelties Retail store attracts 284.5K visits per year with estimated revenue of $11.5K - $26.9K/mo. It offers 670 products at an average price of £28.

Store descriptionHome to the official Festival of Speed & Revival collections, featuring modern classics and vintage inspired essentials. High quality t-shirts, sweatshirts, vintage overalls, luxury accessories, official merchandise and stunning clothing for Men, Women & Children.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$11.5K - $26.9K/mo
Est. Traffic/mo
23.7K
Products
670
Top Market
GB (67%)
Top Channel
Search (50%)
Trustpilot
3.1/5 (16)

Store Intelligence Summary

Traffic breakdown: Search 50%, Referrals 23%, Mail 14%, Direct 10%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of £28 (range: £2 – £160) — ≈ $36 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $607/mo in paid search ($7.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.1/5 based on 16 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (67%), US (7%), DE (7%).

Best-selling product: Goodwood Road Racing Company Face Mask (£5). Other top sellers include Gift Options, GRRC Members Cap - Green, Goodwood Revival Iron on Badge.

How is the EcomScout Rating calculated? The B+ grade (43/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Gifts & Novelties Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$11.8M/mo
Total Stores
3,515
Avg Revenue
$3K/mo
Top 10% Threshold
$65K/mo

Competition Breakdown

27%
42%
19%
5%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Gifts & Novelties market generates $12M/month across 3,515 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Gifts & Novelties stores earn $65K+/month
  • This store outperforms 95% of Gifts & Novelties competitors
  • Low average order value ($0) — consider bundling or upsells
  • 233 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
37.0%
Pages/Visit
2.8
Avg. Time on Site
1m 43s
Avg. Product Price
£28

≈ $36 USD

Range: £2 - £160

Rating Breakdown

Business Quality76/100
Trustpilot50/100
Marketing Efficiency50/100
Traffic Growth45/100
Revenue Performance29/100

Traffic Sources

Search50.0%
Referrals22.8%
Mail14.5%
Direct9.8%
Social2.9%

Marketing & Ad Spend

Monthly Ad Spend

$607

Google Ads estimate

Yearly Ad Budget

$7K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
goodwood festival of speedEasy3K$0.66$42
cute doggyEasy660--
track daysEasy570$0.59$267
cars insurance in uk414--
go karting horsham280--

Trustpilot Rating

3.1

16 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
67.0%
🇺🇸United States
7.2%
🇩🇪Germany
6.7%
🇦🇺Australia
4.2%
🇦🇹Austria
3.3%

Analysis

Weaknesses

  • Revenue performance needs improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

goodwood revival 2026goodwood rugby topgoodwood members meeting shopdriver pomgoodwood members' meeting clothing

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Analytics

Google AnalyticsGoogle Tag Manager

E-commerce Platform

Shopify

Sales Channels

ShopBuy Button channel

Payment

Shopify Payments

Reviews

Judge.me Product ReviewsJudge.meLoox Photo Reviews

Email Marketing

MailchimpKlaviyo: Email Marketing & SMSOmnisend

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Frequently Asked Questions About Goodwood

Is Goodwood a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Goodwood is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Goodwood safe to buy from? Is it a scam?

Goodwood has a Trustpilot rating of 3.1/5 based on 16 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (43/100).

What is Goodwood's EcomScout rating and what does it mean?

Goodwood has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Goodwood generate?

Goodwood receives approximately 284.5K visits per year with estimated monthly revenue of $11.5K - $26.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Goodwood use?

We detected 1 Shopify apps on Goodwood, including Judge.me Ali Reviews Importer. The store uses the "January 2026" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Gifts & Novelties store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Goodwood. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gifts & Novelties store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Goodwood Shopify store analysis • Gifts & NoveltiesRetail • Likely Dropshipper • Rating: B+

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