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Nilfisk homepage screenshot
52/100
EcomScout

Nilfisk receives an EcomScout Rating of A (52/100), ranking #8,793 out of 145,759 Shopify stores we track. This Cleaning Home & Garden store attracts 939.9K visits per year with estimated revenue of $5.0K - $12.5K/mo. It offers 476 products at an average price of $778.

Store descriptionUdforsk Nilfisks officielle online butik for rengøringsløsninger af høj kvalitet, herunder højtryksrensere, støvsugere og tilbehør.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$5.0K - $12.5K/mo
Est. Traffic/mo
78.3K
Products
476
Top Market
GB (25%)
Top Channel
Search (70%)
Trustpilot
4.1/5 (1,699)

Store Intelligence Summary

Traffic breakdown: Search 70%, Direct 14%, Referrals 7%, Social 5%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $778 (range: $79 – $5999). Positioned in the premium segment.

Ad spend: Estimated $5.2K/mo in paid search ($62.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.1/5 based on 1,699 reviews. Good standing with customers.

Top markets: GB (25%), FR (21%), DK (12%).

Best-selling product: Power Patio terrassevasker til højtryksrensere ($549.00). Other top sellers include 8m / 15m rør- og kloakrenser til højtryksrensere, O-ring kit til højtryksrensere, Stone & Wood Cleaner 1L / 2.5L.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cleaning Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$3.7M/mo
Total Stores
422
Avg Revenue
$9K/mo
Top 10% Threshold
$140K/mo

Competition Breakdown

15%
37%
25%
8%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cleaning market generates $4M/month across 422 stores
  • 14% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Cleaning stores earn $140K+/month
  • This store outperforms 94% of Cleaning competitors
  • Low average order value ($0) — consider bundling or upsells
  • 59 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
47.0%
Pages/Visit
3.6
Avg. Time on Site
3m 6s
Avg. Product Price
$778

Range: $79 - $5999

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Marketing Efficiency61/100
Traffic Growth50/100
Revenue Performance29/100

Traffic Sources

Search70.3%
Direct13.6%
Referrals7.3%
Social5.1%
Paid Referrals1.2%
Mail0.4%

Marketing & Ad Spend

Monthly Ad Spend

$5K

Google Ads estimate

Yearly Ad Budget

$62K

Projected annually

Trustpilot Rating

4.1

1,699 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
24.7%
🇫🇷France
20.6%
🇩🇰Denmark
12.0%
🇸🇪Sweden
11.7%
🇫🇮Finland
6.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

nilfisknilfisk core 140høytrykkspylerdammsugarenilfisk pressure washer

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

E-commerce Platform

Shopify

Pre-Order

Pre-Order

Reviews

TrustpilotTrustpilot

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

CDN

AWS CloudFront

Fonts

Google Fonts

Frequently Asked Questions About Nilfisk

Is Nilfisk a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Nilfisk is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Nilfisk safe to buy from? Is it a scam?

Nilfisk has a Trustpilot rating of 4.1/5 based on 1,699 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (52/100).

What is Nilfisk's EcomScout rating and what does it mean?

Nilfisk has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Nilfisk generate?

Nilfisk receives approximately 939.9K visits per year with estimated monthly revenue of $5.0K - $12.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Nilfisk use?

We detected 2 Shopify apps on Nilfisk, including Klaviyo Reviews, C: Mega Menu. The store uses the "Grafikr | Production" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cleaning store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Nilfisk. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cleaning store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Nilfisk Shopify store analysis • CleaningHome & Garden • Unlikely Dropshipper • Rating: A

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