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8.8M/yr$5.0M/mo
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shop.starbucks.com

shop.starbucks.com
S
62/100
EcomScout

shop.starbucks.com receives an EcomScout Rating of S (62/100), ranking #14,287 out of 1,200,796 Shopify stores we track. This Beverages Food & Beverage store attracts 8.8M visits per year with estimated revenue of $415.7K - $923.8K/mo. It offers 142 products at an average price of $29.

Analysis by EcomScout Research Team · How we calculate ratings

BeveragesFood & BeverageCoffeeDrinkwareCustom Apparel
Est. Revenue/mo
$415.7K - $923.8K/mo
Est. Traffic/mo
731.7K
Products
142
Top Market
US (96%)
Top Channel
Direct (52%)
Est. Ad Spend/mo
$432.4K

Store Intelligence Summary

Traffic breakdown: Direct 52%, SearchOrganic 23%, Mail 13%, Referrals 8%. High direct traffic suggests strong brand recognition.

Product pricing: Average price of $29 (range: $7 – $150). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $432.4K/mo in paid search ($5.2M/yr). Heavy ad investor — likely scaling aggressively through paid channels.

Top markets: US (96%), GB (1%), VN (1%).

Best-selling product: Starbucks® Komodo Dragon Blend® ($14.95). Other top sellers include Owala® White Tumbler, Owala® Black Tumbler, Owala® Black Water Bottle.

How is the EcomScout Rating calculated? The S grade (62/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Beverages Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$8.0M/mo
Total Stores
3,675
Avg Revenue
$2K/mo
Top 10% Threshold
$18K/mo

Competition Breakdown

26%
58%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Beverages market generates $8M/month across 3,675 stores
  • •1% are enterprise stores (>$100K/mo) — achievable market
  • •84% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Beverages stores earn $18K+/month
  • •This store outperforms 88% of Beverages competitors
  • •Coffee shows highest opportunity with $2,291 median revenue and medium competition
  • •54 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Beverages

Shop70%Block55%Klaviyo: Email Marketing & SMS30%Judge.me Product Reviews25%

Best Selling Products

Starbucks® Komodo Dragon Blend®#1

Starbucks® Komodo Dragon Blend®

$14.95

Owala® White Tumbler#2

Owala® White Tumbler

$29.95

Owala®  Black Tumbler#3

Owala® Black Tumbler

$29.95

Owala® Black Water Bottle#4

Owala® Black Water Bottle

$29.95

Owala® White Water Bottle#5

Owala® White Water Bottle

$29.95

"Road Trip" Hat#6

"Road Trip" Hat

$29.95

Stainless Steel "Adventure" Tumbler#7

Stainless Steel "Adventure" Tumbler

$32.95

Stainless Steel "Adventure" Mug#8

Stainless Steel "Adventure" Mug

$32.95

"Road Trip" Cold Cup#9

"Road Trip" Cold Cup

$29.95

Stainless Steel "Road Trip" Water Bottle#10

Stainless Steel "Road Trip" Water Bottle

$32.95

Analyzing...
Bounce Rate
28.2%
Pages/Visit
4.8
Avg. Time on Site
3m 9s
Avg. Product Price
$29

Range: $7 - $150

Rating Breakdown

Marketing Efficiency86/100
Business Quality76/100
Revenue Performance74/100
Traffic Growth65/100

Traffic Sources

Direct51.7%
SearchOrganic23.1%
Mail13.1%
Referrals8.2%
SocialOrganic1.9%
SearchPaid0.9%
DisplayAds0.5%
SocialPaid0.3%
GenAi0.2%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$432K

Google Ads estimate

Yearly Ad Budget

$5.2M

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
breakfast near meEasy2150K$2.59$9.7K
starbucks near meEasy1760K$0.41$7.8K
starbucksEasy1270K$0.33$89.7K
starbucks menuEasy197K$0.18$79
dunkin donuts menu72K$0.43$1.3K

Top Countries

🇺🇸United States
96.2%
🇬🇧United Kingdom
1.3%
🇻🇳Vietnam
0.5%
🇨🇦Canada
0.5%
🇩🇪Germany
0.2%

Analysis

Strengths

  • Strong marketing efficiency and ROI

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

Top Keywords

starbucks shopstarbucks storeshop.starbucksstarbucksshop onlineshop starbucks

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Trending Beverages Products

Products gaining popularity in Beverages right now, based on Amazon & Google Trends data.

Simply Lemonade All Natural, 52 Fl Oz Bottle

Simply Lemonade All Natural, 52 Fl Oz Bottle

67
$2.49-2%
Coca-Cola Soda Soft Drink Fridge Pack Cans, 12 fl oz, 12 Pack | Carbonated drink with classic cola flavor

Coca-Cola Soda Soft Drink Fridge Pack Cans, 12 fl oz, 12 Pack | Carbonated drink with classic cola flavor

66
$8.42-2%
Simply Lemonade with Strawberry, 52 Fl Oz Bottle

Simply Lemonade with Strawberry, 52 Fl Oz Bottle

65
$3.79-2%
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz

Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz

63
$23.97-2%
See all trending Beverages products

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Frequently Asked Questions About shop.starbucks.com

Is shop.starbucks.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, shop.starbucks.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is shop.starbucks.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for shop.starbucks.com. However, our EcomScout rating is S (62/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is shop.starbucks.com's EcomScout rating and what does it mean?

shop.starbucks.com has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does shop.starbucks.com generate?

shop.starbucks.com receives approximately 8.8M visits per year with estimated monthly revenue of $415.7K - $923.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does shop.starbucks.com use?

App detection data for shop.starbucks.com is being updated.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Beverages store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against shop.starbucks.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Beverages store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

shop.starbucks.com Shopify store analysis • Beverages • Food & Beverage • Likely Dropshipper • Rating: S

Last updated: August 13, 2026

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