AFRM
shopafrm.comAFRM receives an EcomScout Rating of S (60/100), ranking #18,199 out of 1,192,359 Shopify stores we track. This Women's Clothing Fashion & Apparel store attracts 708.7K visits per year with estimated revenue of $70.2K - $152.2K/mo. It offers 750 products at an average price of $74.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 38%, direct 21%, paid 14%, social 11%.
Product pricing: Average price of $74 (range: $38 – $148). Mid-range pricing strategy.
Ad spend: Estimated $294/mo in paid search ($3.5K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.2/5 based on 8 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (83%), AU (6%), IN (3%).
Best-selling product: Shailene Dress - Kiss Red ($88). Other top sellers include Shailene Dress - Cappuccino, Zadie Top - Noir, Zadie Top - Lace Net.
Women's Clothing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Women's Clothing market generates $31M/month across 7,943 stores
- •7% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Women's Clothing stores earn $60K+/month
- •This store outperforms 93% of Women's Clothing competitors
- •Low average order value ($0) — consider bundling or upsells
- •555 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Women's Clothing
Best Selling Products
#1Shailene Dress - Kiss Red
$88
#2Shailene Dress - Cappuccino
$88
#3Zadie Top - Noir
$38
#4Zadie Top - Lace Net
$38
#5Cameron Zip Up Hoodie - Olive Leopard
$98
#6Cameron Zip Up Hoodie - Black Lace
$98
#7Cameron Zip Up Hoodie - Twill Leopard
$98
#8Kaylee Top - Noir
$38
#9Kaylee Top - Kiss Red
$38
#10Kaylee Top - Orchid Bouquet
$38
Range: $38 - $148
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$294
Google Ads estimate
Yearly Ad Budget
$4K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| afrm | 11K | - | - |
| afrm clothingEasy | 750 | - | - |
| arfmEasy | 320 | - | - |
| shopafrm | 220 | $0.54 | - |
| shop afrmEasy | 180 | - | - |
Trustpilot Rating
8 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses
Frequently Asked Questions About AFRM
Is AFRM a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, AFRM is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is AFRM safe to buy from? Is it a scam?
AFRM has a Trustpilot rating of 2.2/5 based on 8 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (60/100).
What is AFRM's EcomScout rating and what does it mean?
AFRM has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does AFRM generate?
AFRM receives approximately 708.7K visits per year with estimated monthly revenue of $70.2K - $152.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does AFRM use?
We detected 7 Shopify apps on AFRM, including Shop, Klaviyo: Email Marketing & SMS, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Women's Clothing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against AFRM. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Women's Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.