shopsteelcity.com
shopsteelcity.comshopsteelcity.com receives an EcomScout Rating of A (52/100), ranking #8,823 out of 146,080 Shopify stores we track. This Apparel Retail store attracts 1.1M visits per year with estimated revenue of $76.0K - $177.3K/mo. It offers 207 products at an average price of $39.
Store descriptionSteel City is proud to be an American brand. Many of our products are made here in the USA, and when it makes sense, we also work with expert partners abroad who share our commitment to quality. No matter where it’s made, it’s built strong enough to earn the Steel City name.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 51%, Direct 20%, Social 19%, Mail 6%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $39 (range: $8 – $98). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $3.6K/mo in paid search ($43.6K/yr). Lean ad budget — primarily relying on organic or social channels.
0Top markets: US (94%), CA (2%), IN (2%).
Best-selling product: Steel City Tee Club ($38.00). Other top sellers include Union Tee, Union Pullover, Easy Pant.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $50M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $11K+/month
- •This store outperforms 86% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
Range: $8 - $98
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$4K
Google Ads estimate
Yearly Ad Budget
$44K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| pacsunEasy | 974K | $2.93 | $462.2K |
| apparel | 59K | $0.50 | $56 |
| fred perryEasy | 21K | $0.52 | $1.1K |
| men clothing | 5K | $1.34 | $14.5K |
| steel city | 5K | $0.70 | $189 |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Scout:Let Customer Make Offers0
Foursixty Shoppable Social UGC
Klaviyo Reviews
EZ Sidebar Menu+Sidebar FilterE-commerce Platform
ShopifyCDN
Sales Channels
Customer Support
Subscriptions
Forms
Similar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Men's Crew T-Shirts, Multipack, Style G1100
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress
Men's Crew T-Shirts, Multipack, Style G1100
Frequently Asked Questions About shopsteelcity.com
Is shopsteelcity.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, shopsteelcity.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is shopsteelcity.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for shopsteelcity.com. However, our EcomScout rating is A (52/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is shopsteelcity.com's EcomScout rating and what does it mean?
shopsteelcity.com has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does shopsteelcity.com generate?
shopsteelcity.com receives approximately 1.1M visits per year with estimated monthly revenue of $76.0K - $177.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does shopsteelcity.com use?
We detected 4 Shopify apps on shopsteelcity.com, including Scout:Let Customer Make Offers, Foursixty Shoppable Social UGC, Klaviyo Reviews and more. The store uses the "steel-city-shopify-theme/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against shopsteelcity.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.