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SILKE London homepage screenshot

SILKE London

silkelondon.com
63/100
EcomScout

SILKE London receives an EcomScout Rating of S (63/100), ranking #3,905 out of 330,192 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 368.6K visits per year with estimated revenue of $46.1K - $89.6K/mo. It offers 39 products at an average price of $48.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$46.1K - $89.6K/mo
Est. Traffic/mo
30.7K
Products
39
Top Market
GB (51%)
Top Channel
direct (9%)
Trustpilot
3.9/5 (127)

Store Intelligence Summary

Traffic breakdown: direct 9%, referral 4%.

Product pricing: Average price of $48 (range: $30 – $70). Mid-range pricing strategy.

Ad spend: Estimated $1.4K/mo in paid search ($17.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.9/5 based on 127 reviews. Good standing with customers.

Top markets: GB (51%), US (33%), CA (5%).

Best-selling product: Double-Lined Silk Hair Wrap Bonnet - Black ($70). Other top sellers include Silk Hair Wrap Bonnet - The Eva - Black, Large Travel Bag - Silver, Silk Hair Wrap Bonnet - The Sofia - Champagne Cream.

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Care Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.3M/mo
Total Stores
496
Avg Revenue
$3K/mo
Top 10% Threshold
$53K/mo

Competition Breakdown

27%
48%
15%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hair Care market generates $1M/month across 496 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • 75% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Hair Care stores earn $53K+/month
  • This store outperforms 95% of Hair Care competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
43.3%
Pages/Visit
3.7
Avg. Time on Site
2m 28s
Avg. Product Price
$48

Range: $30 - $70

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth75/100
Revenue Performance56/100
Marketing Efficiency29/100

Traffic Sources

direct9.1%
referral4.3%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$17K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
blissy pillowcaseEasy6K--
head wrapEasy2K$0.61$317
silk hair wrapEasy1K--
silk hair tiesEasy900$1.31$60
silk hair wrap for sleepingEasy570--

Trustpilot Rating

3.9

127 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
50.5%
🇺🇸United States
33.5%
🇨🇦Canada
5.3%
🇫🇷France
5.1%
🇦🇪United Arab Emirates
4.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz

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ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink

ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink

94
$2.98+107%
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

90
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slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)

slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)

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Frequently Asked Questions About SILKE London

Is SILKE London a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, SILKE London is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is SILKE London safe to buy from? Is it a scam?

SILKE London has a Trustpilot rating of 3.9/5 based on 127 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (63/100).

What is SILKE London's EcomScout rating and what does it mean?

SILKE London has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does SILKE London generate?

SILKE London receives approximately 368.6K visits per year with estimated monthly revenue of $46.1K - $89.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does SILKE London use?

We detected 7 Shopify apps on SILKE London, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against SILKE London. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

SILKE London Shopify store analysis • Hair CareBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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