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The Simple Food Project

simplefoodproject.com
49/100
EcomScout

The Simple Food Project receives an EcomScout Rating of B+ (49/100), ranking #21,204 out of 481,811 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 350.9K visits per year with estimated revenue of $14.9K - $29.8K/mo. It offers 18 products at an average price of $19.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$14.9K - $29.8K/mo
Est. Traffic/mo
29.2K
Products
18
Top Market
US (100%)
Top Channel
direct (33%)
Est. Ad Spend/mo
$9.8K

Store Intelligence Summary

Traffic breakdown: direct 33%.

Product pricing: Average price of $19 (range: $3 – $44). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $9.8K/mo in paid search ($118.0K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (100%).

Best-selling product: Simple Food Project Food For Dogs ($34.49). Other top sellers include Samples For Dogs - Simple Food Project, Samples For Cats - Simple Food Project, Small Nuggets - For Dogs.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$19.3M/mo
Total Stores
3,690
Avg Revenue
$5K/mo
Top 10% Threshold
$75K/mo

Competition Breakdown

21%
41%
24%
6%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $19M/month across 3,690 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Specialty Foods stores earn $75K+/month
  • This store outperforms 93% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 276 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
58.3%
Pages/Visit
3.1
Avg. Time on Site
3m 55s
Avg. Product Price
$19

Range: $3 - $44

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance44/100
Marketing Efficiency41/100

Traffic Sources

direct33.5%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$10K

Google Ads estimate

Yearly Ad Budget

$118K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
dog food46K$2.25$188.3K
cat foodEasy26K$3.18$75.2K
orijen dog foodEasy11K$2.41$9.7K
pet food9K$2.39$41.7K
freeze dried foodEasy8K$1.75$2.6K

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About The Simple Food Project

Is The Simple Food Project a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Simple Food Project is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Simple Food Project safe to buy from? Is it a scam?

We don't have Trustpilot review data for The Simple Food Project. However, our EcomScout rating is B+ (49/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is The Simple Food Project's EcomScout rating and what does it mean?

The Simple Food Project has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does The Simple Food Project generate?

The Simple Food Project receives approximately 350.9K visits per year with estimated monthly revenue of $14.9K - $29.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Simple Food Project use?

We detected 7 Shopify apps on The Simple Food Project, including Shop, Pre-Order, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Simple Food Project. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Simple Food Project Shopify store analysis • Specialty FoodsFood & Beverage • Unlikely Dropshipper • Rating: B+

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