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simply swim

simplyswim.com
63/100
EcomScout

simply swim receives an EcomScout Rating of S (63/100), ranking #12,405 out of 1,188,667 Shopify stores we track. This Apparel Fashion & Apparel store attracts 778.4K visits per year with estimated revenue of $27.5K - $59.6K/mo. It offers 1.4K products at an average price of £20.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$27.5K - $59.6K/mo
Est. Traffic/mo
64.9K
Products
1.4K
Top Market
GB (56%)
Top Channel
organic (54%)
Trustpilot
4.4/5 (4,082)

Store Intelligence Summary

Traffic breakdown: organic 54%, direct 21%, paid 15%, referral 4%.

Product pricing: Average price of £20 (range: £2 – £53) — ≈ $25 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $148/mo in paid search ($1.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.4/5 based on 4,082 reviews. Good standing with customers.

Top markets: GB (56%), US (9%), IN (5%).

Best-selling product: Small Dry Bag (£6). Other top sellers include Large Microfibre Towel - Blue, Premium Swim Goggle Case, Sandon Scoopback Swimsuit - Black and Black Gloss.

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
48.8%
Pages/Visit
2.1
Avg. Time on Site
1m 3s
Avg. Product Price
£20

≈ $25 USD

Range: £2 - £53

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Traffic Growth75/100
Revenue Performance44/100
Marketing Efficiency43/100

Traffic Sources

organic54.2%
direct20.8%
paid14.9%
referral4.5%
social3.0%

Marketing & Ad Spend

Monthly Ad Spend

$148

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
speedo legsuitEasy290--
fircrest swim shopEasy230--
swim shop uk190$0.96-
swimshop uk115--
arena carbon airEasy90--

Trustpilot Rating

4.4

4,082 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
56.5%
🇺🇸United States
9.4%
🇮🇳India
4.8%
🇻🇳Vietnam
4.5%
🇩🇪Germany
4.3%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

68
$8.00+15%
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

65
$18.99+15%
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

65
$38.47+7%
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

64
$5.63+15%
See all trending Apparel products

Frequently Asked Questions About simply swim

Is simply swim a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, simply swim is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is simply swim safe to buy from? Is it a scam?

simply swim has a Trustpilot rating of 4.4/5 based on 4,082 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (63/100).

What is simply swim's EcomScout rating and what does it mean?

simply swim has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does simply swim generate?

simply swim receives approximately 778.4K visits per year with estimated monthly revenue of $27.5K - $59.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does simply swim use?

We detected 10 Shopify apps on simply swim, including Shop, Searchanise, LoyaltyLion and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against simply swim. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

simply swim Shopify store analysis • ApparelFashion & Apparel • Unlikely Dropshipper • Rating: S

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