Skechers
skechers.dkSkechers receives an EcomScout Rating of S (82/100), ranking #121 out of 1,125,314 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 1.7M visits per year with estimated revenue of $108.4K - $210.7K/mo. It offers 2.5K+ products at an average price of DKK 751.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 40%, direct 17%, paid 17%, social 11%.
Product pricing: Average price of DKK 751 (range: DKK 100 – DKK 1,599) — ≈ $113 USD. Positioned in the premium segment.
Ad spend: Estimated $294/mo in paid search ($3.5K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.6/5 based on 15,068 reviews. Excellent reputation — customers rate this store highly.
Top markets: DK (97%), US (1%), FR (1%).
Best-selling product: Gavekort (DKK 100). Other top sellers include Imprægneringsspray - Water Proofer, Work: Max Cushioning Elite SR, Slip-ins: Reggae Slim - Stretch Flex.
Skincare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Skincare market generates $10M/month across 7,392 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •90% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Skincare stores earn $11K+/month
- •This store outperforms 89% of Skincare competitors
- •Cleansers shows highest opportunity with $1,540 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •102 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Skincare
Best Selling Products
#1Gavekort
DKK 100≈ $15
#2Imprægneringsspray - Water Proofer
DKK 119≈ $18
#3Work: Max Cushioning Elite SR
DKK 999≈ $150
#4Slip-ins: Reggae Slim - Stretch Flex
DKK 699≈ $105
#5Slip-ins: Reggae Slim - Stretch Flex
DKK 699≈ $105
#6Athletic Cleanser - rensesæbe
DKK 119≈ $18
#7Summits – Vindicator
DKK 599≈ $90
#8Slip-ins: Glide-Step Pro
DKK 899≈ $135
#9Slip-ins: Glide-Step Pro
DKK 899≈ $135
#10Slip-ins: Glide-Step Pro
DKK 899≈ $135
≈ $113 USD
Range: DKK 100 - DKK 1,599
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$294
Google Ads estimate
Yearly Ad Budget
$4K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| skechers | 243K | $0.47 | $110.4K |
| skechers safety shoesEasy | 135 | $0.57 | $81 |
Trustpilot Rating
15,068 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
- High-quality product catalog
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
TrustpilotSimilar Stores
View all →Trending Skincare Products
Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
Frequently Asked Questions About Skechers
Is Skechers a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Skechers is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Skechers safe to buy from? Is it a scam?
Skechers has a Trustpilot rating of 4.6/5 based on 15,068 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (82/100).
What is Skechers's EcomScout rating and what does it mean?
Skechers has an EcomScout rating of S (82/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Skechers generate?
Skechers receives approximately 1.7M visits per year with estimated monthly revenue of $108.4K - $210.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Skechers use?
We detected 6 Shopify apps on Skechers, including Trustpilot, Klaviyo: Email Marketing & SMS, Wishlist King and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Skincare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Skechers. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.