Skechers
skechers.seSkechers receives an EcomScout Rating of S (77/100), ranking #635 out of 1,009,916 Shopify stores we track. This Footwear Fashion & Apparel store attracts 2.8M visits per year with estimated revenue of $111.0K - $240.4K/mo. It offers 2.5K+ products at an average price of SEK 1,174.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 37%, paid 18%, direct 16%, social 12%.
Product pricing: Average price of SEK 1,174 (range: SEK 100 – SEK 1,599) — ≈ $112 USD. Positioned in the premium segment.
Ad spend: Estimated $65/mo in paid search ($780/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.4/5 based on 19,898 reviews. Good standing with customers.
Top markets: SE (97%), US (2%), FI (1%).
Best-selling product: Presentkort (SEK 100). Other top sellers include Work: Max Cushioning Elite SR, Relaxed Fit: D'Lux Walker - Get Oasis - Waterproof, Relaxed Fit: D'Lux Walker - Get Oasis - Waterproof.
Footwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Footwear market generates $10M/month across 4,887 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •83% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Footwear stores earn $22K+/month
- •This store outperforms 91% of Footwear competitors
- •Sneakers shows highest opportunity with $2,147 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •103 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Footwear
Best Selling Products
#1Presentkort
SEK 100≈ $9.50
#2Work: Max Cushioning Elite SR
SEK 1,499≈ $142
#3Relaxed Fit: D'Lux Walker - Get Oasis - Waterproof
SEK 1,599≈ $152
#4Relaxed Fit: D'Lux Walker - Get Oasis - Waterproof
SEK 1,599≈ $152
#5Slip-ins: Glide-Step Pro
SEK 1,399≈ $133
#6Slip-ins: Glide-Step Pro
SEK 1,399≈ $133
#7Slip-ins: Glide-Step Pro
SEK 1,399≈ $133
#8Slip-ins: Glide-Step Pro
SEK 1,399≈ $133
#9Impregneringsspray – Water Proofer
SEK 149≈ $14
#10Arch Fit 2.0 - Big League
SEK 1,399≈ $133
≈ $112 USD
Range: SEK 100 - SEK 1,599
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$65
Google Ads estimate
Yearly Ad Budget
$780
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| skecher shoesEasy | 360 | $0.62 | $1.0K |
Trustpilot Rating
19,898 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
TrustpilotSimilar Stores
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Frequently Asked Questions About Skechers
Is Skechers a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Skechers is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Skechers safe to buy from? Is it a scam?
Skechers has a Trustpilot rating of 4.4/5 based on 19,898 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (77/100).
What is Skechers's EcomScout rating and what does it mean?
Skechers has an EcomScout rating of S (77/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Skechers generate?
Skechers receives approximately 2.8M visits per year with estimated monthly revenue of $111.0K - $240.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Skechers use?
We detected 6 Shopify apps on Skechers, including Trustpilot, Klaviyo: Email Marketing & SMS, Wishlist King and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Footwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Skechers. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.