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SkinnyFit

skinnyfit.com
73/100
EcomScout

SkinnyFit receives an EcomScout Rating of S (73/100), ranking #449 out of 145,814 Shopify stores we track. This Wellness Healthcare store attracts 5.4M visits per year with estimated revenue of $1.9M - $4.3M/mo. It offers 62 products at an average price of $146.

Store descriptionskinnyfit.com

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.9M - $4.3M/mo
Est. Traffic/mo
447.5K
Products
62
Top Market
US (84%)
Top Channel
Direct (27%)
Trustpilot
2.6/5 (1,591)

Store Intelligence Summary

Traffic breakdown: Direct 27%, Social 22%, Paid Referrals 20%, Search 19%. High direct traffic suggests strong brand recognition.

Product pricing: Average price of $146. Positioned in the premium segment.

Ad spend: Estimated $21.5K/mo in paid search ($258.1K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 2.6/5 based on 1,591 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (84%), VN (8%), BR (5%).

Best-selling product: Super Youth Orange Pineapple 6 Bags ($599.70). Other top sellers include Super Youth Orange Pineapple 3 Bags, Super Youth Peach Mango 6 Bags, Super Youth Peach Mango 3 Bags.

How is the EcomScout Rating calculated? The S grade (73/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Wellness Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$54.1M/mo
Total Stores
2,213
Avg Revenue
$24K/mo
Top 10% Threshold
$260K/mo

Competition Breakdown

26%
26%
13%
25%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wellness market generates $54M/month across 2,213 stores
  • 25% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Wellness stores earn $260K+/month
  • This store outperforms 91% of Wellness competitors
  • Low average order value ($0) — consider bundling or upsells
  • 560 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
67.4%
Pages/Visit
1.9
Avg. Time on Site
1m 43s
Avg. Product Price
$146

Range: $0 - $600

Rating Breakdown

Revenue Performance80/100
Marketing Efficiency80/100
Business Quality76/100
Traffic Growth65/100
Trustpilot60/100

Traffic Sources

Direct27.4%
Social22.3%
Paid Referrals20.4%
Search18.8%
Referrals6.2%
Mail4.8%

Marketing & Ad Spend

Monthly Ad Spend

$22K

Google Ads estimate

Yearly Ad Budget

$258K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
protein powder46K$0.37$191
weight loss43K$1.93$193.3K
collagen peptides28K$1.14$24
skinny14K$0.25$89
vital proteins collagen peptidesEasy11K--

Trustpilot Rating

2.6

1,591 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
83.7%
🇻🇳Vietnam
8.0%
🇧🇷Brazil
5.0%
🇬🇧United Kingdom
2.2%
🇨🇴Colombia
1.2%

Analysis

Strengths

  • Strong revenue performance and growth
  • Strong marketing efficiency and ROI

Shopify Theme

Detecting theme...

Top Keywords

skinny fitskinnyfitskinnyfit loginlog into the official skinnyfit websiteskinnyfit acv gummies

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

CDN

jsDelivr

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Reviews

Judge.me Product ReviewsJudge.me

Trending Wellness Products

Products gaining popularity in Wellness right now, based on Amazon & Google Trends data.

Fitbit Inspire 3 Health & Fitness Tracker with Stress Management, Workout Intensity, Sleep Tracking, 24/7 Heart Rate - 3-Month Google Health Premium Membership Included - Midnight Zen/Black

Fitbit Inspire 3 Health & Fitness Tracker with Stress Management, Workout Intensity, Sleep Tracking, 24/7 Heart Rate - 3-Month Google Health Premium Membership Included - Midnight Zen/Black

99
$84.50+163%
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

95
$8.99+174%
Sports Research® Omega-3 Fish Oil 1250 - Triple Strength Fish Oil Supplement from Wild Alaska Pollock - MSC Certified Sustainable · Non-GMO · Soy Free - 90 Softgel Capsules

Sports Research® Omega-3 Fish Oil 1250 - Triple Strength Fish Oil Supplement from Wild Alaska Pollock - MSC Certified Sustainable · Non-GMO · Soy Free - 90 Softgel Capsules

93
$27.95+320%
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Eucalyptus Essential Oil, Eucalyptus Oil, 4 Fl Oz

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Eucalyptus Essential Oil, Eucalyptus Oil, 4 Fl Oz

93
$8.49+165%
See all trending Wellness products

Frequently Asked Questions About SkinnyFit

Is SkinnyFit a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, SkinnyFit is classified as "Likely Dropshipper". Indicators include: Duplicate product images detected, No blog content found.

Is SkinnyFit safe to buy from? Is it a scam?

SkinnyFit has a Trustpilot rating of 2.6/5 based on 1,591 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (73/100).

What is SkinnyFit's EcomScout rating and what does it mean?

SkinnyFit has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does SkinnyFit generate?

SkinnyFit receives approximately 5.4M visits per year with estimated monthly revenue of $1.9M - $4.3M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does SkinnyFit use?

We detected 4 Shopify apps on SkinnyFit, including Klaviyo Reviews, Best Seller Insights by Burst, PH Breadcrumbs and more. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wellness store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against SkinnyFit. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

SkinnyFit Shopify store analysis • WellnessHealthcare • Likely Dropshipper • Rating: S

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