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54/100
EcomScout

Skullcandy receives an EcomScout Rating of A+ (54/100), ranking #29,473 out of 1,111,571 Shopify stores we track. This Audio Equipment Electronics & Tech store attracts 290.1K visits per year with estimated revenue of $16.6K - $41.4K/mo. It offers 29 products at an average price of NZ$116.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$16.6K - $41.4K/mo
Est. Traffic/mo
24.2K
Products
29
Top Market
US (37%)
Top Channel
N/A
Trustpilot
3.3/5 (2)

Store Intelligence Summary

Product pricing: Average price of NZ$116 (range: NZ$20 – NZ$379) — ≈ $71 USD. Mid-range pricing strategy.

0

Customer trust: Trustpilot score 3.3/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (37%), NZ (35%), CA (11%).

Best-selling product: REPLACEMENT CRUSHER EVO WIRELESS EARPADS (NZ$19.99). Other top sellers include REPLACEMENT CRUSHER WIRELESS EARPADS, REPLACEMENT HESH EARPADS, Crusher® Evo.

How is the EcomScout Rating calculated? The A+ grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Audio Equipment Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$10.7M/mo
Total Stores
825
Avg Revenue
$13K/mo
Top 10% Threshold
$166K/mo

Competition Breakdown

19%
28%
28%
9%
16%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Audio Equipment market generates $11M/month across 825 stores
  • 16% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Audio Equipment stores earn $166K+/month
  • This store outperforms 92% of Audio Equipment competitors
  • Low average order value ($0) — consider bundling or upsells
  • 136 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
44.8%
Pages/Visit
1.7
Avg. Time on Site
23s
Avg. Product Price
NZ$116

≈ $71 USD

Range: NZ$20 - NZ$379

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Trustpilot55/100
Revenue Performance53/100
Marketing Efficiency14/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

3.3

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
37.4%
🇳🇿New Zealand
35.4%
🇨🇦Canada
10.6%
🇲🇽Mexico
6.0%
🇬🇧United Kingdom
5.1%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Sony S100F 2.0ch Soundbar with Bass Reflex Speaker, Integrated Tweeter and Bluetooth, (HTS100F), easy setup, compact, home office use with clear sound black

Sony S100F 2.0ch Soundbar with Bass Reflex Speaker, Integrated Tweeter and Bluetooth, (HTS100F), easy setup, compact, home office use with clear sound black

98
$98.00+159%
Sony WH-CH520 Wireless Headphones Bluetooth On-Ear Headset with Microphone and up to 50 Hours Battery Life with Quick Charging, Black

Sony WH-CH520 Wireless Headphones Bluetooth On-Ear Headset with Microphone and up to 50 Hours Battery Life with Quick Charging, Black

94
$36.95+137%
ULTIMEA 5.1CH Surround Sound Bar with Subwoofer, Dolby Atmos, VoiceMX, BassMX, APP, 300W Soundbar for Smart TV, Home Theater Surround Sound System for TV, Bluetooth 5.4, Poseidon M60 (2026 Model)

ULTIMEA 5.1CH Surround Sound Bar with Subwoofer, Dolby Atmos, VoiceMX, BassMX, APP, 300W Soundbar for Smart TV, Home Theater Surround Sound System for TV, Bluetooth 5.4, Poseidon M60 (2026 Model)

92
$99.99+100%
Anker Soundcore 2 Portable Bluetooth Speaker with Stereo Sound, Bluetooth 5, Bassup, IPX7 Waterproof, 24-Hour Playtime, Wireless, Speaker for Home, Outdoors, Travel

Anker Soundcore 2 Portable Bluetooth Speaker with Stereo Sound, Bluetooth 5, Bassup, IPX7 Waterproof, 24-Hour Playtime, Wireless, Speaker for Home, Outdoors, Travel

87
$29.98+142%
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Frequently Asked Questions About Skullcandy

Is Skullcandy a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Skullcandy is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Skullcandy safe to buy from? Is it a scam?

Skullcandy has a Trustpilot rating of 3.3/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (54/100).

What is Skullcandy's EcomScout rating and what does it mean?

Skullcandy has an EcomScout rating of A+ (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Skullcandy generate?

Skullcandy receives approximately 290.1K visits per year with estimated monthly revenue of $16.6K - $41.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Skullcandy use?

We detected 6 Shopify apps on Skullcandy, including Shop, Yotpo Reviews & UGC, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Audio Equipment store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Skullcandy. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Audio Equipment store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Skullcandy Shopify store analysis • Audio EquipmentElectronics & Tech • Unlikely Dropshipper • Rating: A+

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