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Sleep Karma

sleepkarma.co
38/100
EcomScout

Sleep Karma receives an EcomScout Rating of B (38/100), ranking #28,689 out of 208,054 Shopify stores we track. This Accessories Retail store attracts 89.6K visits per year with estimated revenue of $3.5K - $8.2K/mo. It offers 6 products at an average price of $25.

Store descriptionStop snoring, mouth-breathing, and waking tired. Sleep Karma's bamboo mouth tape & nose strips are skin-safe, hypoallergenic, & engineered for deep sleep.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$3.5K - $8.2K/mo
Est. Traffic/mo
7.5K
Products
6
Top Market
US (100%)
Top Channel
SocialPaid (27%)
Trustpilot
3.7/5 (1)

Store Intelligence Summary

Traffic breakdown: SocialPaid 27%, Referrals 27%, SearchOrganic 18%, SearchPaid 18%.

Product pricing: Average price of $25. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $565/mo in paid search ($6.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.7/5 based on 1 reviews. Good standing with customers.

Top markets: US (100%).

Best-selling product: Quiet Night Ear Plugs ($19.95). Other top sellers include Hand-Crafted Travel Case, Sleep Tape Bedside Holder, Premium Bamboo Nose Tape.

How is the EcomScout Rating calculated? The B grade (38/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Accessories Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$16.6M/mo
Total Stores
10,083
Avg Revenue
$2K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

34%
54%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Accessories market generates $17M/month across 10,083 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 88% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Accessories stores earn $11K+/month
  • This store outperforms 86% of Accessories competitors
  • Belts shows highest opportunity with $2,360 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 135 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
27.1%
Pages/Visit
2.3
Avg. Time on Site
5m 4s
Avg. Product Price
$25

Range: $0 - $50

Rating Breakdown

Business Quality76/100
Trustpilot55/100
Traffic Growth35/100
Revenue Performance29/100
Marketing Efficiency22/100

Traffic Sources

SocialPaid27.4%
Referrals27.4%
SearchOrganic18.2%
SearchPaid18.0%
Direct9.0%
SocialOrganic0.0%
GenAi0.0%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$565

Google Ads estimate

Yearly Ad Budget

$7K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
mouth tape2K--
how to stop waking up in the middle of the night480--
sleep mouth tape460$0.67-
mouth taping for sleep220--
mouth tape alternativeEasy80--

Trustpilot Rating

3.7

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Enhance product descriptions, add more images, and expand catalog
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

mouth tapesleep karmasleep karma mouth tapesleepkarmasilk mouth taape

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

E-commerce Platform

Shopify

Subscriptions

Skio

Video

YouTube

Sales Channels

Shop

CDN

AWS CloudFront

Marketing

UpPromote Affiliate Marketing

Trending Accessories Products

Products gaining popularity in Accessories right now, based on Amazon & Google Trends data.

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Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

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$25.63+185%
3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

98
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6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

89
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Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

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See all trending Accessories products

Frequently Asked Questions About Sleep Karma

Is Sleep Karma a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Sleep Karma is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Sleep Karma safe to buy from? Is it a scam?

Sleep Karma has a Trustpilot rating of 3.7/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B (38/100).

What is Sleep Karma's EcomScout rating and what does it mean?

Sleep Karma has an EcomScout rating of B (38/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Sleep Karma generate?

Sleep Karma receives approximately 89.6K visits per year with estimated monthly revenue of $3.5K - $8.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Sleep Karma use?

We detected 2 Shopify apps on Sleep Karma, including Klaviyo Reviews, C: Mega Menu. The store uses the "sleepkarma-shopifytheme/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Sleep Karma. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Sleep Karma Shopify store analysis • AccessoriesRetail • Likely Dropshipper • Rating: B

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