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71/100
EcomScout

Sonno receives an EcomScout Rating of S (71/100), ranking #1,276 out of 518,034 Shopify stores we track. This Bedding & Mattresses Home & Garden store attracts 527.5K visits per year with estimated revenue of $56.6K - $124.5K/mo. It offers 28 products at an average price of MYR 679.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$56.6K - $124.5K/mo
Est. Traffic/mo
44.0K
Products
28
Top Market
MY (91%)
Top Channel
direct (7%)
Trustpilot
4.4/5 (73)

Store Intelligence Summary

Traffic breakdown: direct 7%, referral 3%.

Product pricing: Average price of MYR 679 (range: MYR 59 – MYR 3,499) — ≈ $143 USD. Positioned in the premium segment.

Ad spend: Estimated $254/mo in paid search ($3.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.4/5 based on 73 reviews. Good standing with customers.

Top markets: MY (91%), US (6%), IN (2%).

Best-selling product: Sonno Waffle Blanket (MYR 179). Other top sellers include Sonno Foldable Mattress, Sonno Lite Plus, Sonno Original.

How is the EcomScout Rating calculated? The S grade (71/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Bedding & Mattresses Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9K/mo
Total Stores
1
Avg Revenue
$9K/mo
Top 10% Threshold
$9K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Bedding & Mattresses market generates $0M/month across 1 stores
  • 100% of stores earn less than $10K/month — relatively low barrier to entry
  • This store outperforms 0% of Bedding & Mattresses competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
28.3%
Pages/Visit
2.1
Avg. Time on Site
44s
Avg. Product Price
MYR 679

≈ $143 USD

Range: MYR 59 - MYR 3,499

Rating Breakdown

Trustpilot85/100
Business Quality80/100
Revenue Performance75/100
Traffic Growth75/100
Marketing Efficiency22/100

Traffic Sources

direct7.2%
referral2.9%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$254

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
pillow56K$1.17$238
best bed in a box mattressesEasy44$8.80-

Trustpilot Rating

4.4

73 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇲🇾Malaysia
90.6%
🇺🇸United States
6.3%
🇮🇳India
2.3%
🇬🇧United Kingdom
0.7%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Sonno

Is Sonno a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Sonno is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Sonno safe to buy from? Is it a scam?

Sonno has a Trustpilot rating of 4.4/5 based on 73 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (71/100).

What is Sonno's EcomScout rating and what does it mean?

Sonno has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Sonno generate?

Sonno receives approximately 527.5K visits per year with estimated monthly revenue of $56.6K - $124.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Sonno use?

We detected 11 Shopify apps on Sonno, including PageFly Landing Page Builder, Loox Photo Reviews, Infinite Options and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Bedding & Mattresses store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Sonno. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Bedding & Mattresses store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Sonno Shopify store analysis • Bedding & MattressesHome & Garden • Unlikely Dropshipper • Rating: S

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