SmallSmart
smallsmart.co.ukSmallSmart receives an EcomScout Rating of A (51/100), ranking #20,646 out of 635,194 Shopify stores we track. This Toys Baby & Kids store attracts 102.3K visits per year with estimated revenue of $7.5K - $17.5K/mo. It offers 1.1K products at an average price of £43.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 12%, referral 8%.
Product pricing: Average price of £43 (range: £4 – £110) — ≈ $55 USD. Mid-range pricing strategy.
Ad spend: Estimated $6/mo in paid search ($72/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.9/5 based on 24 reviews. Good standing with customers.
Top markets: US (52%), GB (48%).
Best-selling product: Kidoz Wooden Play Kitchen with Accessories - Pink (£72.99). Other top sellers include Deluxe Wooden Toy Kitchen Set with Utensils - Grey, Hooga Wooden Play Kitchen with 6 Utensils, Kidoz Modern Wooden Play Kitchen - White.
Toys Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Toys market generates $4M/month across 499 stores
- •11% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Toys stores earn $111K+/month
- •This store outperforms 93% of Toys competitors
- •Low average order value ($0) — consider bundling or upsells
- •55 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Toys
Best Selling Products
#1Kidoz Wooden Play Kitchen with Accessories - Pink
£72.99≈ $93
#2Deluxe Wooden Toy Kitchen Set with Utensils - Grey
£69.95≈ $89
#3Hooga Wooden Play Kitchen with 6 Utensils
£35≈ $44
#4Kidoz Modern Wooden Play Kitchen - White
£67.45≈ $86
#5Hooga Playroom Wooden Play Shop - Toy Market Stall
£55≈ $70
#6Janod 24 Pcs Fruits and Vegetables Basket
£20.47≈ $26
#7Signature Play Kitchen Accessories - 5Pcs Utensil Set
£9.99≈ $13
#8Wooden Birthday Cake Toy (with Candles & Slicer)
£12.55≈ $16
#9Hooga Playroom Wooden Train Table Set - 80 Piece
£89≈ $113
#10MiniDream Baby Play Mat & Gym with Tummy Time Cushion
£45≈ $57
≈ $55 USD
Range: £4 - £110
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$6
Google Ads estimate
Yearly Ad Budget
$72
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| small smartEasy | 28 | $1.61 | - |
Trustpilot Rating
24 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
OmnisendSimilar Stores
View all →Trending Toys Products
Products gaining popularity in Toys right now, based on Amazon & Google Trends data.
bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk
iThird Battery Operated Wall Sconces Set of 2: 10000mAh Rechargeable Wall Lights with Remote Control, 360° Rotate Wireless Wall Scone Decor for TV/Mirror Bedroom Living Room, 31.5 Inch, Black
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Black Cherry
Ridgid - CC247 RIDGID 40617 Model 101 Close Quarters Tubing Cutter, 1/4-inch to 1-1/8-inch Tube Cutter Silver
Frequently Asked Questions About SmallSmart
Is SmallSmart a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, SmallSmart is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is SmallSmart safe to buy from? Is it a scam?
SmallSmart has a Trustpilot rating of 3.9/5 based on 24 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (51/100).
What is SmallSmart's EcomScout rating and what does it mean?
SmallSmart has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does SmallSmart generate?
SmallSmart receives approximately 102.3K visits per year with estimated monthly revenue of $7.5K - $17.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does SmallSmart use?
We detected 10 Shopify apps on SmallSmart, including Shop, Klaviyo: Email Marketing & SMS, Omnisend and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Toys store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against SmallSmart. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Toys store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.