Smalls Merino
smallsmerino.co.ukSmalls Merino receives an EcomScout Rating of A (52/100), ranking #42,319 out of 1,188,411 Shopify stores we track. This Clothing Fashion & Apparel store attracts 102.1K visits per year with estimated revenue of $10.9K - $23.6K/mo. It offers 115 products at an average price of £69.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of £69 (range: £45 – £165) — ≈ $87 USD. Mid-range pricing strategy.
Ad spend: Estimated $332/mo in paid search ($4.0K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.5/5 based on 192 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (100%).
Best-selling product: Womens Merino Long Sleeve, Midnight (£100). Other top sellers include Womens Merino Long Sleeve, Chocolate Brown, Womens Merino Long Sleeve, Emerald Green, Womens Merino Long Sleeve, Grey Marle.
Clothing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Clothing market generates $25M/month across 19,525 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •80% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Clothing stores earn $26K+/month
- •This store outperforms 95% of Clothing competitors
- •Low average order value ($0) — consider bundling or upsells
- •767 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Clothing
Best Selling Products
#1Womens Merino Long Sleeve, Midnight
£100≈ $127
#2Womens Merino Long Sleeve, Chocolate Brown
£115≈ $146
#3Womens Merino Long Sleeve, Emerald Green
£45≈ $57
#4Womens Merino Long Sleeve, Grey Marle
£115≈ $146
#5Merino Long Sleeve, Midnight
£45≈ $57
#6Merino Long Sleeve, Chocolate Brown
£47≈ $60
#7Merino Long Sleeve, Emerald Green
£47≈ $60
#8Merino Long Sleeve, French Navy
£47≈ $60
#9Merino Long Sleeve, Grey Marle
£47≈ $60
#10The 24 Hour Trouser, Midnight
£65≈ $83
≈ $87 USD
Range: £45 - £165
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$332
Google Ads estimate
Yearly Ad Budget
$4K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| merino woolEasy | 17K | $0.69 | $3.0K |
| merino wool ukEasy | 44 | $0.95 | - |
| merino singlet womens | 6 | - | - |
Trustpilot Rating
192 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
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Frequently Asked Questions About Smalls Merino
Is Smalls Merino a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Smalls Merino is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Smalls Merino safe to buy from? Is it a scam?
Smalls Merino has a Trustpilot rating of 4.5/5 based on 192 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (52/100).
What is Smalls Merino's EcomScout rating and what does it mean?
Smalls Merino has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Smalls Merino generate?
Smalls Merino receives approximately 102.1K visits per year with estimated monthly revenue of $10.9K - $23.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Smalls Merino use?
We detected 3 Shopify apps on Smalls Merino, including Shop, Klaviyo: Email Marketing & SMS, Block.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Clothing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Smalls Merino. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.