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smartfox.co.nz

smartfox.co.nz
53/100
EcomScout

smartfox.co.nz receives an EcomScout Rating of A (53/100), ranking #22,149 out of 885,890 Shopify stores we track. This Homeware and Kitchen Supplies Home & Garden store attracts 198.4K visits per year with estimated revenue of $13.2K - $28.9K/mo. It offers 2.5K+ products at an average price of NZ$99.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$13.2K - $28.9K/mo
Est. Traffic/mo
16.5K
Products
2.5K+
Top Market
NZ (70%)
Top Channel
organic (64%)
Trustpilot
2.2/5 (25)

Store Intelligence Summary

Traffic breakdown: organic 64%, paid 15%, direct 9%, referral 4%.

Product pricing: Average price of NZ$99 (range: NZ$32 – NZ$356) — ≈ $60 USD. Mid-range pricing strategy.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.2/5 based on 25 reviews. Mixed reviews — potential service or quality concerns.

Top markets: NZ (70%), AU (15%), US (14%).

Best-selling product: Falcon Colander Enamelware White 24cm (NZ$83.10). Other top sellers include Falcon Bake Pan Enamelware White 34cm, SANDISK EXTREME MICRO SDXC 512GB 190MB/S UHS-I SD ADAPTER, VARTA ALKALINE LONGLIFE 9V 2 PACK [BOX 20].

How is the EcomScout Rating calculated? The A grade (53/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Homeware and Kitchen Supplies Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$47K/mo
Total Stores
1
Avg Revenue
$47K/mo
Top 10% Threshold
$47K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Homeware and Kitchen Supplies market generates $0M/month across 1 stores
  • This store outperforms 0% of Homeware and Kitchen Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
23.2%
Pages/Visit
2.8
Avg. Time on Site
29s
Avg. Product Price
NZ$99

≈ $60 USD

Range: NZ$32 - NZ$356

Rating Breakdown

Business Quality100/100
Traffic Growth65/100
Revenue Performance48/100
Trustpilot40/100
Marketing Efficiency22/100

Traffic Sources

organic64.4%
paid15.5%
direct8.8%
referral4.1%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
buy bulk food nz16--

Trustpilot Rating

2.2

25 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
70.1%
🇦🇺Australia
15.5%
🇺🇸United States
14.4%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

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Brita Small 6 Cup Water Filter Pitcher, 1 BritaPlus Filter, Metro, Black (Package May Vary)

Brita Small 6 Cup Water Filter Pitcher, 1 BritaPlus Filter, Metro, Black (Package May Vary)

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Frequently Asked Questions About smartfox.co.nz

Is smartfox.co.nz a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, smartfox.co.nz is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is smartfox.co.nz safe to buy from? Is it a scam?

smartfox.co.nz has a Trustpilot rating of 2.2/5 based on 25 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (53/100).

What is smartfox.co.nz's EcomScout rating and what does it mean?

smartfox.co.nz has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does smartfox.co.nz generate?

smartfox.co.nz receives approximately 198.4K visits per year with estimated monthly revenue of $13.2K - $28.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does smartfox.co.nz use?

We detected 6 Shopify apps on smartfox.co.nz, including Shop, Shopify Forms, Shipping speedup and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Homeware and Kitchen Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against smartfox.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Homeware and Kitchen Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

smartfox.co.nz Shopify store analysis • Homeware and Kitchen SuppliesHome & Garden • Unlikely Dropshipper • Rating: A

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