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81/100
EcomScout

SmartWings receives an EcomScout Rating of S (81/100), ranking #191 out of 1,126,079 Shopify stores we track. This store attracts 2.9M visits per year with estimated revenue of $159.0K - $371.0K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$159.0K - $371.0K/mo
Est. Traffic/mo
240.9K
Products
N/A
Top Market
US (86%)
Top Channel
paid (30%)
Trustpilot
4.6/5 (1,017)

Store Intelligence Summary

Traffic breakdown: paid 30%, direct 26%, organic 21%, social 9%.

Ad spend: Estimated $117.3K/mo in paid search ($1.4M/yr). Heavy ad investor — likely scaling aggressively through paid channels.

Customer trust: Trustpilot score 4.6/5 based on 1,017 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (86%), CA (4%), GB (2%).

How is the EcomScout Rating calculated? The S grade (81/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.
Analyzing...
Bounce Rate
45.0%
Pages/Visit
3.1
Avg. Time on Site
2m 59s

Rating Breakdown

Trustpilot100/100
Traffic Growth90/100
Marketing Efficiency87/100
Revenue Performance71/100
Business Quality65/100

Traffic Sources

paid30.2%
direct25.9%
organic21.4%
social8.8%
referral1.4%

Marketing & Ad Spend

Monthly Ad Spend

$117K

Google Ads estimate

Yearly Ad Budget

$1.4M

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
adtEasy167K$7.35$395.2K
pergolaEasy87K$0.78$11.9K
blinds67K$4.34$530.6K
gift cards45K$1.37$35.5K
alexa appEasy43K$0.61$5.8K

Trustpilot Rating

4.6

1,017 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
86.5%
🇨🇦Canada
3.9%
🇬🇧United Kingdom
1.8%
🇩🇪Germany
0.7%
🇨🇿Czech Republic
0.5%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • Excellent Trustpilot rating and review volume
  • Strong marketing efficiency and ROI

Weaknesses

  • Product catalog quality is poor

Recommendations

  • Enhance product descriptions, add more images, and expand catalog

Shopify Theme

Detecting theme...

Frequently Asked Questions About SmartWings

Is SmartWings a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, SmartWings is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is SmartWings safe to buy from? Is it a scam?

SmartWings has a Trustpilot rating of 4.6/5 based on 1,017 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (81/100).

What is SmartWings's EcomScout rating and what does it mean?

SmartWings has an EcomScout rating of S (81/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does SmartWings generate?

SmartWings receives approximately 2.9M visits per year with estimated monthly revenue of $159.0K - $371.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does SmartWings use?

We detected 17 Shopify apps on SmartWings, including Shop, Trustpilot, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Shopify store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against SmartWings. Study their traffic sources, pricing strategy, best-selling products, and tech stack.Install our Chrome extension to spy on any Shopify store while browsing.

SmartWings Shopify store analysis • RetailEcommerce • Unlikely Dropshipper • Rating: S

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