Back to Stores
Smileful homepage screenshot

Smileful

smileful.de
44/100
EcomScout

Smileful receives an EcomScout Rating of B+ (44/100), ranking #61,562 out of 1,008,523 Shopify stores we track. This Oral Care Beauty & Personal Care store attracts 83.2K visits per year with estimated revenue of $10.3K - $20.1K/mo. It offers 16 products at an average price of €69.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$10.3K - $20.1K/mo
Est. Traffic/mo
6.9K
Products
16
Top Market
DE (53%)
Top Channel
N/A
Trustpilot
1.8/5 (147)

Store Intelligence Summary

Product pricing: Average price of €69 (range: €10 – €170) — ≈ $75 USD. Mid-range pricing strategy.

Customer trust: Trustpilot score 1.8/5 based on 147 reviews. Mixed reviews — potential service or quality concerns.

Top markets: DE (53%), CH (47%).

Best-selling product: Farbkorrektur - Serum (€34.99). Other top sellers include Lip Plumper, Munddusche Hydroclean, Schallzahnbürste ProCare.

How is the EcomScout Rating calculated? The B+ grade (44/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Oral Care Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.7M/mo
Total Stores
364
Avg Revenue
$5K/mo
Top 10% Threshold
$116K/mo

Competition Breakdown

26%
37%
20%
5%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Oral Care market generates $2M/month across 364 stores
  • 12% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Oral Care stores earn $116K+/month
  • This store outperforms 96% of Oral Care competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
76.2%
Pages/Visit
1.7
Avg. Time on Site
33s
Avg. Product Price
€69

≈ $75 USD

Range: €10 - €170

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Trustpilot50/100
Revenue Performance33/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

1.8

147 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇪Germany
53.2%
🇨🇭Switzerland
46.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Oral Care Products

Products gaining popularity in Oral Care right now, based on Amazon & Google Trends data.

TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)

TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)

100
$15.34+178%
Listerine Cool Mint Alcohol-Free Mild Mouthwash, Oral Rinse Kills 99.9% of Germs That Cause Bad Breath, Less Intense Taste, Mild Mint Flavor, 1 L

Listerine Cool Mint Alcohol-Free Mild Mouthwash, Oral Rinse Kills 99.9% of Germs That Cause Bad Breath, Less Intense Taste, Mild Mint Flavor, 1 L

97
$5.97+243%
Oral-B 3D White Charcoal Toothbrush, 2 Count Medium Manual tootbrush Pack, Whitens Teeth, removes Plaque and Stains, Tongue Scraper Tooth Brush

Oral-B 3D White Charcoal Toothbrush, 2 Count Medium Manual tootbrush Pack, Whitens Teeth, removes Plaque and Stains, Tongue Scraper Tooth Brush

96
$6.97+284%
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer

Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer

95
$39.95+88%
See all trending Oral Care products

Frequently Asked Questions About Smileful

Is Smileful a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Smileful is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Smileful safe to buy from? Is it a scam?

Smileful has a Trustpilot rating of 1.8/5 based on 147 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (44/100).

What is Smileful's EcomScout rating and what does it mean?

Smileful has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Smileful generate?

Smileful receives approximately 83.2K visits per year with estimated monthly revenue of $10.3K - $20.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Smileful use?

We detected 9 Shopify apps on Smileful, including Judge.me Product Reviews, Loox Photo Reviews, UpPromote Affiliate Marketing and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Oral Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Smileful. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Oral Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Smileful Shopify store analysis • Oral CareBeauty & Personal Care • Unlikely Dropshipper • Rating: B+

Last updated: