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66/100
EcomScout

SmilePro receives an EcomScout Rating of S (66/100), ranking #8,199 out of 1,188,411 Shopify stores we track. This Home Decor Home & Garden store attracts 669.3K visits per year with estimated revenue of $32.1K - $70.7K/mo. It offers 9 products at an average price of A$62.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$32.1K - $70.7K/mo
Est. Traffic/mo
55.8K
Products
9
Top Market
US (43%)
Top Channel
paid (27%)
Trustpilot
4.4/5 (149)

Store Intelligence Summary

Traffic breakdown: paid 27%, direct 19%, organic 12%, referral 1%.

Product pricing: Average price of A$62 (range: A$16 – A$149) — ≈ $41 USD. Mid-range pricing strategy.

Ad spend: Estimated $3.5K/mo in paid search ($42.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.4/5 based on 149 reviews. Good standing with customers.

Top markets: US (43%), GB (24%), AU (17%).

Best-selling product: SmilePro Advanced Teeth Whitening Kit (A$104.50). Other top sellers include SmilePro Ultimate Whitening Set, SmilePro Sonic Toothbrush, SmilePro Teeth Whitening Strips.

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Decor Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$43.7M/mo
Total Stores
20,961
Avg Revenue
$2K/mo
Top 10% Threshold
$37K/mo

Competition Breakdown

38%
36%
18%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Decor market generates $44M/month across 20,961 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 74% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Home Decor stores earn $37K+/month
  • This store outperforms 94% of Home Decor competitors
  • Low average order value ($0) — consider bundling or upsells
  • 1036 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
52.8%
Pages/Visit
1.9
Avg. Time on Site
50s
Avg. Product Price
A$62

≈ $41 USD

Range: A$16 - A$149

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth75/100
Revenue Performance58/100
Marketing Efficiency34/100

Traffic Sources

paid27.0%
direct19.4%
organic11.7%
referral1.2%
social0.8%

Marketing & Ad Spend

Monthly Ad Spend

$4K

Google Ads estimate

Yearly Ad Budget

$42K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
teeth whitening near meEasy38K$2.85$1.3K
teeth whitening36K$2.36$40.3K
best teeth whitening13K$5.22$7.2K
teeth whitening kitEasy13K$1.22$4.1K
how to whiten teethEasy11K$1.53$4.6K

Trustpilot Rating

4.4

149 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
43.3%
🇬🇧United Kingdom
23.5%
🇦🇺Australia
16.8%
🇳🇿New Zealand
7.7%
🇮🇳India
3.9%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee

Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee

78
$7.99-4%
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New

73
$18.99+15%
Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall

Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall

70
$24.00+15%
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

68
$9.37+15%
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Frequently Asked Questions About SmilePro

Is SmilePro a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, SmilePro is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is SmilePro safe to buy from? Is it a scam?

SmilePro has a Trustpilot rating of 4.4/5 based on 149 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (66/100).

What is SmilePro's EcomScout rating and what does it mean?

SmilePro has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does SmilePro generate?

SmilePro receives approximately 669.3K visits per year with estimated monthly revenue of $32.1K - $70.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does SmilePro use?

We detected 8 Shopify apps on SmilePro, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against SmilePro. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

SmilePro Shopify store analysis • Home DecorHome & Garden • Unlikely Dropshipper • Rating: S

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