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Smiley homepage screenshot
55/100
EcomScout

Smiley receives an EcomScout Rating of A+ (55/100), ranking #32,337 out of 1,188,149 Shopify stores we track. This store attracts 851.3K visits per year with estimated revenue of $59.5K - $138.8K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$59.5K - $138.8K/mo
Est. Traffic/mo
70.9K
Products
N/A
Top Market
US (15%)
Top Channel
organic (48%)
Trustpilot
2.2/5 (8)

Store Intelligence Summary

Traffic breakdown: organic 48%, direct 37%, referral 6%, social 3%.

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Customer trust: Trustpilot score 2.2/5 based on 8 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (15%), GB (11%), MX (6%).

How is the EcomScout Rating calculated? The A+ grade (55/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.
Analyzing...
Bounce Rate
34.1%
Pages/Visit
2.3
Avg. Time on Site
50s

Rating Breakdown

Traffic Growth80/100
Business Quality65/100
Revenue Performance56/100
Trustpilot35/100
Marketing Efficiency21/100

Traffic Sources

organic47.7%
direct36.5%
referral6.4%
social2.6%
paid0.0%

Trustpilot Rating

2.2

8 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
14.8%
🇬🇧United Kingdom
10.6%
🇲🇽Mexico
5.9%
🇧🇷Brazil
5.8%
🇫🇷France
5.3%

Analysis

Strengths

  • Excellent traffic and growth metrics

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Enhance product descriptions, add more images, and expand catalog
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Smiley

Is Smiley a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Smiley is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Smiley safe to buy from? Is it a scam?

Smiley has a Trustpilot rating of 2.2/5 based on 8 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (55/100).

What is Smiley's EcomScout rating and what does it mean?

Smiley has an EcomScout rating of A+ (55/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Smiley generate?

Smiley receives approximately 851.3K visits per year with estimated monthly revenue of $59.5K - $138.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Smiley use?

We detected 6 Shopify apps on Smiley, including Shop, Klaviyo: Email Marketing & SMS, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Shopify store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Smiley. Study their traffic sources, pricing strategy, best-selling products, and tech stack.Install our Chrome extension to spy on any Shopify store while browsing.

Smiley Shopify store analysis • RetailEcommerce • Unlikely Dropshipper • Rating: A+

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