Smilie
smilie.com.auSmilie receives an EcomScout Rating of A (53/100), ranking #38,927 out of 1,125,961 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 218.4K visits per year with estimated revenue of $8.1K - $20.3K/mo. It offers 20 products at an average price of A$64.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of A$64 (range: A$5 – A$189) — ≈ $42 USD. Mid-range pricing strategy.
Ad spend: Estimated $103/mo in paid search ($1.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.9/5 based on 20 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (84%), US (16%).
Best-selling product: Boost Teeth Whitening Kit USB Charging Cable (A$5). Other top sellers include Everyday Essentials Bundle, Daily Glow Bundle, Complete Whitening System.
Consumer Electronics Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Consumer Electronics market generates $5M/month across 2,960 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •82% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Consumer Electronics stores earn $24K+/month
- •This store outperforms 93% of Consumer Electronics competitors
- •Headphones shows highest opportunity with $2,733 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •75 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Consumer Electronics
Best Selling Products
#1Boost Teeth Whitening Kit USB Charging Cable
A$5≈ $3.30
#2Everyday Essentials Bundle
A$109≈ $72
#3Daily Glow Bundle
A$139≈ $92
#4Complete Whitening System
A$189≈ $125
#5Whitening Gel Refills – 3 Pack
A$35≈ $23
#6Whitening Gel Refills – 6 Pack
A$39≈ $26
#7Super Glow Whitening Strips
A$45≈ $30
#8Super Glow Whitening Toothpaste
A$12.95≈ $8.55
#9Super Fresh Mouthwash
A$9.95≈ $6.57
#10Ultrasonic Dental Cleaner
A$119≈ $79
≈ $42 USD
Range: A$5 - A$189
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$103
Google Ads estimate
Yearly Ad Budget
$1K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| teeth whitening | 36K | $2.36 | $40.3K |
| teeth whitening for sensitive teethEasy | 570 | $2.84 | $234 |
| teeth whitening kit australia | 150 | - | - |
| best teeth whitening australia | 55 | - | - |
| teeth whitening richmondEasy | 40 | $8.42 | $39 |
Trustpilot Rating
20 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Trending Consumer Electronics Products
Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.
Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
blink plus plan with monthly auto-renewal
SUPERDANNY Extension Cord,Flat Plug Surge Protector Power Strip,10Ft | 8 AC & 4 USB Ports (2 USB C),Surge Protector with 1050J,Desk Charging Station for Home Office,College Dorm Room Essentials
YISHU 6Ft Surge Protector Power Strip with 8 Widely Outlets & 4 USB Ports | 3 Side Outlet Extender with 6 Feet Extension Cord, Flat Plug, for Home, Office, College Dorm Room Essentials, ETL, White
Frequently Asked Questions About Smilie
Is Smilie a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Smilie is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Smilie safe to buy from? Is it a scam?
Smilie has a Trustpilot rating of 2.9/5 based on 20 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (53/100).
What is Smilie's EcomScout rating and what does it mean?
Smilie has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Smilie generate?
Smilie receives approximately 218.4K visits per year with estimated monthly revenue of $8.1K - $20.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Smilie use?
We detected 8 Shopify apps on Smilie, including Shop, ReCharge Subscriptions, Countdown Timer and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Consumer Electronics store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Smilie. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.