smithopticsaustralia.com
smithopticsaustralia.comsmithopticsaustralia.com receives an EcomScout Rating of S (62/100), ranking #6,143 out of 572,343 Shopify stores we track. This Eyewear Sports & Outdoors store attracts 1.1M visits per year with estimated revenue of $214.2K - $464.0K/mo. It offers 849 products at an average price of A$186.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 30%, referral 7%.
Product pricing: Average price of A$186 (range: A$50 – A$375) — ≈ $123 USD. Positioned in the premium segment.
Ad spend: Estimated $140/mo in paid search ($1.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: AU (71%), US (15%), NZ (9%).
Best-selling product: Vert Pivlock | Black (A$299). Other top sellers include 4D MAG Replacement Lens, I/O MAG XL Replacement Lens, Squad | White.
Eyewear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Eyewear market generates $7M/month across 729 stores
- •13% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Eyewear stores earn $133K+/month
- •This store outperforms 93% of Eyewear competitors
- •Low average order value ($0) — consider bundling or upsells
- •92 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Eyewear
Best Selling Products
#1Vert Pivlock | Black
A$299≈ $197
#24D MAG Replacement Lens
A$180≈ $119
#3I/O MAG XL Replacement Lens
A$150≈ $99
#4Squad | White
A$195≈ $129
#5Wildcat Replacement Lens
A$110≈ $73
#6Trace MIPS | Matte Neon Yellow Viz
A$225≈ $149
#7Bobcat Replacement Lens
A$110≈ $73
#8Allure MIPS | Matte Storm
A$150≈ $99
#9Wander | Black
A$199.50≈ $132
#10Code MIPS | Smith X Tnf
A$231≈ $152
≈ $123 USD
Range: A$50 - A$375
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$140
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| smith opticsEasy | 18K | $0.73 | $524 |
| smith sunglasses menEasy | 400 | - | - |
| smiths sunglassesEasy | 400 | $0.54 | $373 |
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →
PageFly Landing Page Builder
Loox Photo Reviews
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Frequently Asked Questions About smithopticsaustralia.com
Is smithopticsaustralia.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, smithopticsaustralia.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is smithopticsaustralia.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for smithopticsaustralia.com. However, our EcomScout rating is S (62/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is smithopticsaustralia.com's EcomScout rating and what does it mean?
smithopticsaustralia.com has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does smithopticsaustralia.com generate?
smithopticsaustralia.com receives approximately 1.1M visits per year with estimated monthly revenue of $214.2K - $464.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does smithopticsaustralia.com use?
We detected 14 Shopify apps on smithopticsaustralia.com, including Shop, Klaviyo: Email Marketing & SMS, PageFly Landing Page Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Eyewear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against smithopticsaustralia.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Eyewear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.