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smoothandcharming.com

smoothandcharming.com
48/100
EcomScout

smoothandcharming.com receives an EcomScout Rating of B+ (48/100), ranking #14,969 out of 221,808 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 368.7K visits per year with estimated revenue of $15.8K - $30.7K/mo. It offers 1.9K products at an average price of $31.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$15.8K - $30.7K/mo
Est. Traffic/mo
30.7K
Products
1.9K
Top Market
US (83%)
Top Channel
direct (3%)
Est. Ad Spend/mo
$78

Store Intelligence Summary

Traffic breakdown: direct 3%.

Product pricing: Average price of $31 (range: $26 – $50). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $78/mo in paid search ($936/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (83%), CA (17%).

Best-selling product: Black Caviar Total Repair Shampoo For Straightened Hair ($26.99). Other top sellers include MKS eco Oil Light Fine Hair Styling Elixir, MKS eco Oil Original - Hair Styling Elixir, 911 All In One Leave-In Conditioner.

How is the EcomScout Rating calculated? The B+ grade (48/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Care Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$930K/mo
Total Stores
275
Avg Revenue
$3K/mo
Top 10% Threshold
$97K/mo

Competition Breakdown

20%
48%
17%
5%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hair Care market generates $1M/month across 275 stores
  • 10% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Hair Care stores earn $97K+/month
  • This store outperforms 97% of Hair Care competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
8.5%
Pages/Visit
9.1
Avg. Time on Site
3m 56s
Avg. Product Price
$31

Range: $26 - $50

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance44/100
Marketing Efficiency43/100

Traffic Sources

direct3.4%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$78

Google Ads estimate

Yearly Ad Budget

$936

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
k18Easy3K--
joico defy damageEasy440--
morroccanoilEasy90$3.79$12
wow texas holdemEasy44--
hair color restoration44$1.67$2

Top Countries

🇺🇸United States
83.5%
🇨🇦Canada
16.5%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz

Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz

97
$7.97+272%
ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink

ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink

94
$2.98+107%
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

90
$9.80+118%
slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)

slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)

89
$29.96+173%
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Frequently Asked Questions About smoothandcharming.com

Is smoothandcharming.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, smoothandcharming.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is smoothandcharming.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for smoothandcharming.com. However, our EcomScout rating is B+ (48/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is smoothandcharming.com's EcomScout rating and what does it mean?

smoothandcharming.com has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does smoothandcharming.com generate?

smoothandcharming.com receives approximately 368.7K visits per year with estimated monthly revenue of $15.8K - $30.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does smoothandcharming.com use?

We detected 5 Shopify apps on smoothandcharming.com, including Shop, Judge.me Product Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against smoothandcharming.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

smoothandcharming.com Shopify store analysis • Hair CareBeauty & Personal Care • Unlikely Dropshipper • Rating: B+

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