smul
smul.comsmul receives an EcomScout Rating of S (61/100), ranking #6,534 out of 481,860 Shopify stores we track. This Apparel Fashion & Apparel store attracts 146.5K visits per year with estimated revenue of $3.4K - $7.4K/mo. It offers 31 products at an average price of $355.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $355 (range: $100 – $850). Positioned in the premium segment.
0Customer trust: Trustpilot score 4.7/5 based on 276 reviews. Excellent reputation — customers rate this store highly.
Top markets: ZA (46%), US (46%), GB (9%).
Best-selling product: Vanilla Protein Powder (900g/37g) ($850). Other top sellers include Chocolate Protein Powder (900g/37g), Chocolate Chip Sea Salt Protein Granola 300g, Café Latte Protein Powder (900g/37g).
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1Vanilla Protein Powder (900g/37g)
$850
#2Chocolate Protein Powder (900g/37g)
$850
#3Chocolate Chip Sea Salt Protein Granola 300g
$125
#4Café Latte Protein Powder (900g/37g)
$850
#5Vanilla Almond Protein Granola 300g
$125
#6Strawberry Protein Powder (900g/37g)
$850
#7Free scoop
#8Caramel Protein Powder (900g/37g)
$850
#9Vanilla Blueberry Granola (300g/720g)
$100
#10Melon Apple Gut Soda - 4 Pack
$100
Range: $100 - $850
Rating Breakdown
Traffic Sources
Trustpilot Rating
276 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Similar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Men's Crew T-Shirts, Multipack, Style G1100
Frequently Asked Questions About smul
Is smul a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, smul is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is smul safe to buy from? Is it a scam?
smul has a Trustpilot rating of 4.7/5 based on 276 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (61/100).
What is smul's EcomScout rating and what does it mean?
smul has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does smul generate?
smul receives approximately 146.5K visits per year with estimated monthly revenue of $3.4K - $7.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does smul use?
We detected 6 Shopify apps on smul, including Trustpilot, ReCharge Subscriptions, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against smul. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.