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So Divine

so-divine.com
47/100
EcomScout

So Divine receives an EcomScout Rating of B+ (47/100), ranking #25,436 out of 481,811 Shopify stores we track. This General Merchandise Other store attracts 116.3K visits per year with estimated revenue of $6.4K - $14.9K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$6.4K - $14.9K/mo
Est. Traffic/mo
9.7K
Products
N/A
Top Market
US (50%)
Top Channel
direct (24%)
Trustpilot
3.6/5 (161)

Store Intelligence Summary

Traffic breakdown: direct 24%, referral 2%.

Customer trust: Trustpilot score 3.6/5 based on 161 reviews. Good standing with customers.

Top markets: US (50%), GB (31%), IN (18%).

How is the EcomScout Rating calculated? The B+ grade (47/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

General Merchandise Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.9M/mo
Total Stores
716
Avg Revenue
$3K/mo
Top 10% Threshold
$90K/mo

Competition Breakdown

31%
37%
16%
6%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The General Merchandise market generates $2M/month across 716 stores
  • 9% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of General Merchandise stores earn $90K+/month
  • This store outperforms 97% of General Merchandise competitors
  • Low average order value ($0) — consider bundling or upsells
  • 67 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
30.4%
Pages/Visit
2.9
Avg. Time on Site
22s

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot70/100
Revenue Performance31/100

Traffic Sources

direct24.3%
referral1.6%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

3.6

161 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
49.6%
🇬🇧United Kingdom
30.9%
🇮🇳India
17.6%
🇩🇪Germany
1.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Enhance product descriptions, add more images, and expand catalog
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About So Divine

Is So Divine a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, So Divine is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is So Divine safe to buy from? Is it a scam?

So Divine has a Trustpilot rating of 3.6/5 based on 161 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (47/100).

What is So Divine's EcomScout rating and what does it mean?

So Divine has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does So Divine generate?

So Divine receives approximately 116.3K visits per year with estimated monthly revenue of $6.4K - $14.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does So Divine use?

We detected 7 Shopify apps on So Divine, including Shop, UpPromote Affiliate Marketing, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this General Merchandise store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against So Divine. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a General Merchandise store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

So Divine Shopify store analysis • General MerchandiseOther • Unlikely Dropshipper • Rating: B+

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