So Good Shop
sogoodbb.comSo Good Shop receives an EcomScout Rating of B+ (47/100), ranking #39,239 out of 831,119 Shopify stores we track. This Wigs Beauty & Personal Care store attracts 141.4K visits per year with estimated revenue of $11.6K - $22.6K/mo. It offers 2.5K+ products at an average price of $27.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 66%, direct 28%, social 6%.
Product pricing: Average price of $27 (range: $20 – $34). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $279/mo in paid search ($3.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.0/5 based on 29 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (100%).
Best-selling product: Bobbi Boss Lace Front Wig Ear-To-Ear Lace Wigs - MLF136 YARA - Unbeatable ($19.99).
Wigs Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Wigs market generates $0M/month across 80 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •79% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Wigs stores earn $18K+/month
- •This store outperforms 83% of Wigs competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Wigs
Best Selling Products
Range: $20 - $34
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$279
Google Ads estimate
Yearly Ad Budget
$3K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| lace wigsEasy | 2K | $0.49 | $3.3K |
| sogoodbbEasy | 480 | - | - |
| mane concept red carpet 4x6 lace wig - mini tower top knotEasy | 460 | - | - |
| purple wig bob | 220 | - | - |
| so good hair shop | 180 | - | - |
Trustpilot Rating
29 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
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Frequently Asked Questions About So Good Shop
Is So Good Shop a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, So Good Shop is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is So Good Shop safe to buy from? Is it a scam?
So Good Shop has a Trustpilot rating of 2.0/5 based on 29 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (47/100).
What is So Good Shop's EcomScout rating and what does it mean?
So Good Shop has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does So Good Shop generate?
So Good Shop receives approximately 141.4K visits per year with estimated monthly revenue of $11.6K - $22.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does So Good Shop use?
App detection data for So Good Shop is being updated.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Wigs store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against So Good Shop. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wigs store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.