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Soho Home homepage screenshot
64/100
EcomScout

Soho Home receives an EcomScout Rating of S (64/100), ranking #5,007 out of 665,691 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 117.4K visits per year with estimated revenue of $25.7K - $51.4K/mo. It offers 25 products at an average price of A$171.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$25.7K - $51.4K/mo
Est. Traffic/mo
9.8K
Products
25
Top Market
AU (100%)
Top Channel
N/A
Trustpilot
4.4/5 (833)

Store Intelligence Summary

Product pricing: Average price of A$171 (range: A$20 – A$530) — ≈ $113 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 4.4/5 based on 833 reviews. Good standing with customers.

Top markets: AU (100%).

Best-selling product: ClearCrisp.4 (A$229). Other top sellers include ClearCrisp.6, Slice.2, 1.7L.

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$22.2M/mo
Total Stores
5,940
Avg Revenue
$4K/mo
Top 10% Threshold
$61K/mo

Competition Breakdown

27%
39%
22%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $22M/month across 5,940 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Specialty Foods stores earn $61K+/month
  • This store outperforms 94% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 372 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
19.2%
Pages/Visit
7.5
Avg. Time on Site
3m 48s
Avg. Product Price
A$171

≈ $113 USD

Range: A$20 - A$530

Rating Breakdown

Trustpilot95/100
Business Quality80/100
Traffic Growth75/100
Revenue Performance60/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.4

833 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Soho Home

Is Soho Home a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Soho Home is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Soho Home safe to buy from? Is it a scam?

Soho Home has a Trustpilot rating of 4.4/5 based on 833 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (64/100).

What is Soho Home's EcomScout rating and what does it mean?

Soho Home has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Soho Home generate?

Soho Home receives approximately 117.4K visits per year with estimated monthly revenue of $25.7K - $51.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Soho Home use?

We detected 10 Shopify apps on Soho Home, including Shop, Yotpo Reviews & UGC, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Soho Home. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Soho Home Shopify store analysis • Specialty FoodsFood & Beverage • Unlikely Dropshipper • Rating: S

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