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SoKind homepage screenshot
59/100
EcomScout

SoKind receives an EcomScout Rating of S (59/100), ranking #10,113 out of 734,214 Shopify stores we track. This Skincare and Haircare Beauty & Personal Care store attracts 161.2K visits per year with estimated revenue of $22.3K - $43.4K/mo. It offers 32 products at an average price of €82.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$22.3K - $43.4K/mo
Est. Traffic/mo
13.4K
Products
32
Top Market
US (36%)
Top Channel
social (69%)
Trustpilot
4.8/5 (211)

Store Intelligence Summary

Traffic breakdown: social 69%, direct 28%, paid 2%, organic 1%.

Product pricing: Average price of €82 (range: €49 – €129) — ≈ $89 USD. Mid-range pricing strategy.

Ad spend: Estimated $76/mo in paid search ($912/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.8/5 based on 211 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (36%), CA (30%), DK (25%).

Best-selling product: Complete Hair & Body Collection (€129). Other top sellers include Stretch Mark Kit, Hair Growth Set, Dear Baby Skin Care Kit.

How is the EcomScout Rating calculated? The S grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skincare and Haircare Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$989K/mo
Total Stores
239
Avg Revenue
$4K/mo
Top 10% Threshold
$38K/mo

Competition Breakdown

28%
44%
19%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skincare and Haircare market generates $1M/month across 239 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • 72% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Skincare and Haircare stores earn $38K+/month
  • This store outperforms 89% of Skincare and Haircare competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
69.0%
Pages/Visit
1.3
Avg. Time on Site
22s
Avg. Product Price
€82

≈ $89 USD

Range: €49 - €129

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth70/100
Revenue Performance48/100
Marketing Efficiency22/100

Traffic Sources

social68.6%
direct28.4%
paid1.5%
organic1.4%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$76

Google Ads estimate

Yearly Ad Budget

$912

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
sokindEasy180$3.58-
baby face skin care90--
bunjie baby72--
so kind cookies40--
belliskincare28--

Trustpilot Rating

4.8

211 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
36.0%
🇨🇦Canada
29.8%
🇩🇰Denmark
24.7%
🇩🇪Germany
9.6%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz

97
$15.49+129%
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

91
$18.90+145%
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

86
$13.97+136%
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

86
$17.06+97%
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Frequently Asked Questions About SoKind

Is SoKind a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, SoKind is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is SoKind safe to buy from? Is it a scam?

SoKind has a Trustpilot rating of 4.8/5 based on 211 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (59/100).

What is SoKind's EcomScout rating and what does it mean?

SoKind has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does SoKind generate?

SoKind receives approximately 161.2K visits per year with estimated monthly revenue of $22.3K - $43.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does SoKind use?

We detected 4 Shopify apps on SoKind, including Shop, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skincare and Haircare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against SoKind. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare and Haircare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

SoKind Shopify store analysis • Skincare and HaircareBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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