Solgar
solgar.deSolgar receives an EcomScout Rating of A (52/100), ranking #42,406 out of 1,189,240 Shopify stores we track. This Supplements Health & Wellness store attracts 291.0K visits per year with estimated revenue of $19.1K - $38.2K/mo. It offers 28 products at an average price of €32.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 31%, organic 25%, direct 8%.
Product pricing: Average price of €32 (range: €18 – €69) — ≈ $35 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $255/mo in paid search ($3.1K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.4/5 based on 6 reviews. Mixed reviews — potential service or quality concerns.
Top markets: DE (78%), AT (13%), TR (8%).
Best-selling product: Omega-3 Fischöl - hochdosiert (€32.80). Other top sellers include Magnesiumcitrat, Haut-Haare-Nägel Komplex, Eisen (Eisenbisglycinat).
Supplements Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Supplements market generates $19M/month across 6,401 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Supplements stores earn $56K+/month
- •This store outperforms 95% of Supplements competitors
- •Low average order value ($0) — consider bundling or upsells
- •390 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Supplements
Best Selling Products
#1Omega-3 Fischöl - hochdosiert
€32.80≈ $36
#2Magnesiumcitrat
€22.30≈ $24
#3Haut-Haare-Nägel Komplex
€24.50≈ $27
#4Eisen (Eisenbisglycinat)
€23.90≈ $26
#5Zinkpicolinat
€21.50≈ $23
#6Collagen-Hyaluronsäure-Complex
€48.70≈ $53
#7Ester-C Plus 1000 mg
€22.20≈ $24
#8Vitamin D3 Kapseln
€20.90≈ $23
#9Vitamin B-Komplex
€23.50≈ $26
#10Omega 3-6-9
€26.90≈ $29
≈ $35 USD
Range: €18 - €69
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$255
Google Ads estimate
Yearly Ad Budget
$3K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| solgarEasy | 4K | $1.00 | $2.6K |
| solgar vitaminsEasy | 2K | $1.08 | $490 |
| ester c immune supportEasy | 44 | $1.32 | $7 |
| folic acid 400 mg | 44 | $0.34 | $1 |
| solgar vm 75 multivitaminEasy | 40 | $3.94 | - |
Trustpilot Rating
6 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
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Frequently Asked Questions About Solgar
Is Solgar a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Solgar is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Solgar safe to buy from? Is it a scam?
Solgar has a Trustpilot rating of 2.4/5 based on 6 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (52/100).
What is Solgar's EcomScout rating and what does it mean?
Solgar has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Solgar generate?
Solgar receives approximately 291.0K visits per year with estimated monthly revenue of $19.1K - $38.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Solgar use?
We detected 3 Shopify apps on Solgar, including Klaviyo: Email Marketing & SMS, Mailchimp, Block.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Supplements store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Solgar. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.